Adobe Journey Architect

Responsibilities:

Collaborate with Stakeholders Work closely with business stakeholders to understand their unique requirements and challenges Act as a liaison between business teams and technical experts to bridge the gap and ensure effective communication
Business Use Case Design Analyze business requirements and translate them into comprehensive AEP CJA AJO solutions Develop detailed business use cases that demonstrate how Adobe functionalities can be leveraged to address specific business needs and improve customer experience
Adobe Experience Platform Services Leverage your expertise in Adobe Experience Platform services including RTCDP AJO and AJA to architect and implement robust marketing solutions
Provide guidance on leveraging Adobe Experience Platform functionalities such as data ingestion segmentation personalization and Activation to achieve desired business outcomes
Migration to Adobe Experience Platform Lead the migration process of marketing operations technology platform to Adobe Experience Platform Collaborate with internal teams and external stakeholders to ensure a smooth and successful migration
Marketing Clouds and Campaign Platforms Demonstrate proficiency in various marketing cloud and campaign platforms to effectively integrate them with Adobe Experience Platform creating a seamless and efficient marketing ecosystem
Database Management Possess strong knowledge of database structures data models and data management best practices to optimize data utilization within the marketing platform
ETL and Integrations Design and implement efficient ETL processes and integrations with other systems to ensure a continuous flow of data for marketing activities
Help make decisions on tools including features needed implementation details and interaction with data sources
Acquisition and Engagement Utilize your product knowledge of acquisition and engagement strategies to develop targeted and effective marketing campaigns to enhance customer engagement and retention

Requirements

·       Bachelors or Masters degree in Computer Science Information Technology or a related field

·       15 Years of architecting and implementing Marketing automation solutions with a focus on Marketing Cloud CDP Adobe

·       Experience Platform services RTCDP AJO AJA

·       Experience in Adobe Analytics Campaign Target and Launch is a plus

·       Must have handled at least 4 to 6 large Adobe implementation in AEP and Adobe

·       Analytics as a technical architect role

·       Technical certifications across one or more of the products mentioned above

·       Expertise in core web technologies including XML HTML5 CSS client server side scripting languages such as JavaScript and web services development using GraphQL RESTful implementations. Extensive knowledge of various marketing cloud and campaign platforms

·       Strong understanding of databases data models and data management concepts

·       Proficiency in ETL processes and data integrations

·       Experience with real time 11 personalization strategies and transactional use cases across multiple customer touchpoints

·       Product knowledge of customer acquisition and omnichannel engagement strategies

·       Excellent problem solving analytical skills and Strong communication and collaboration abilities to work effectively with cross functional teams

·       Ability to lead and mentor technical teams and ability to estimate effort for projects and define teams with appropriate skills to deliver the projects

Skills

Mandatory Skills : Architect, Adobe Journey Optimizer, Markecting cloud, CDP, AEP, Adobe campaign

Thanks & Regards