Marketing Subject Matter Expert (SME)

Marketing Subject Matter Expert (SME)

Location : Remote

Duration : Long Term

Job Description:

Role Overview:

We are looking for a Marketing Subject Matter Expert (SME) with strong domain knowledge and analytical acumen. This individual will serve as the marketing strategy accurately and understand marketing concepts, workflows, and business goals.

The ideal candidate brings hands-on experience across the marketing funnel-from campaign strategy and content creation to analytics and optimization-and a passion to enhance marketing intelligence and automation.

• Domain Training & Annotation
  
  • Label, curate, and validate datasets containing marketing materials (ad copy, campaign briefs, KPIs, customer segments, etc.).
  • Design realistic scenarios and data prompts representing different marketing contexts (e.g., brand launches, A/B testing, multichannel campaigns).
• Workflow Simulation & Process Mapping
  
  • Translate end-to-end marketing workflows (e.g., campaign planning execution measurement optimization)
  • Identify decision points, metrics, and dependencies in marketing operations.

• Model Evaluation & Feedback
  • Review marketing relevance, creativity, tone, and compliance.
• Strategic Collaboration & Innovation
  
  • Partner with product teams to define marketing use cases (campaign recommendations, content personalization, audience segmentation, performance prediction).
  • Bring a creative problem-solving mindset to identify opportunities where can improve marketing efficiency and decision-making.
  • Stay current with evolving marketing technologies, data platforms, and generative AI tools to inform model enhancement.

Required Qualifications:

• Bachelor's or Master's degree in Marketing, Business, Communications, or related field.
• 7 12 years of hands-on experience in marketing, with exposure to:
  • Campaign strategy and execution (digital, social, performance, and/or brand marketing)
  • Marketing automation tools (HubSpot, Salesforce Marketing Cloud, Marketo, etc.)
  • Analytics and measurement workflows (Google Analytics, Looker, Power BI, etc.)
  • Customer segmentation, journey mapping, and content strategy
  • Media planning, A/B testing, and ROI optimization
• Proven ability to translate real-world marketing problems into structured data or process documentation.
• Excellent communication and documentation skills-able to articulate domain logic clearly to technical teams.
• Experience collaborating cross-functionally with data science, product, or engineering teams.

Ideal Workflow Experience:

The candidate should have practical experience managing or contributing to several of the following workflows:

1. Campaign Lifecycle Management:
   • Brief creation, creative development, approval, launch, tracking, and post-campaign analysis.
2. Performance Marketing:
   • Keyword research, bidding strategy, conversion tracking, and A/B testing.
3. CRM & Marketing Automation:
   • Lead scoring, email drip campaigns, segmentation, personalization, and customer retention programs.
4. Content Strategy & Social Media:
   • Editorial calendar planning, content generation, influencer marketing, and engagement analytics.
5. Data-Driven Marketing
   • Using data to optimize campaigns, build dashboards, and interpret KPIs.
6. Brand & Communication:
   • Managing tone, consistency, and storytelling across channels.

"Tekshapers is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law."