Manager, Tech Marketing Campaign Strategy

Manager, Tech Marketing Campaign Strategy

At Capital One, we're driven by our mission to change banking for good to help our more than 100 million customers succeed. As one of the most widely recognized brands in banking globally, technology is central to our business strategy and to how we deliver differential value to our customers. We're using real-time data at scale, AI and machine learning, and the power of the cloud to solve challenging industry problems and build products, services, and experiences that can make a real difference in millions of peoples' lives.

To help raise awareness and build associations with Capital One within the tech sector, the Capital One Tech marketing team is seeking a seasoned campaigns lead to build and manage large-scale integrated campaigns that position Capital One as a technology leader and build awareness and credibility with a technologist audience around topics like AI and data, cloud infrastructure and software engineering. This position is highly collaborative, and will work with stakeholders across both the technology organization and multiple communications and marketing teams in the United States and Canada. A true marketer at heart, they will create and lead Brand building strategies with a focus on developing relationships, translating value, connecting dots, and bringing our technology stories to life with credibility and authenticity.

What you'll do:

• Lead technology brand strategy in international markets, with the goal of raising awareness of Capital One as a leading tech company
• Partner with US and in-country tech stakeholders, tech communications leaders, brand strategists and talent marketing/recruitment teammates to build program level strategies that advance the goal of attracting top technology talent in key markets including Toronto, Canada
• Set the strategy and vision for success, and lead campaign development working with an integrated team of project management, creative, social media, website, paid media, and research specialists to execute external marketing campaigns
• Manage contracts and relationships with external agency partners for creative development from concepting to production to delivery of campaign work
• Build and nurture relationships with in-country stakeholders at the senior level, ensuring our strategies advance our Brand in a way that meets their goals
• Build regular, integrated reports tracking progress on our major campaign and program KPIs and share them up to the executive level
• Bring bold, innovative ideas to the table that will associate Capital One with a leading technology company and are a fit for the market in mind
• Ensure all campaign activity is well governed end to end

Who you are:

You want to be an EVIDENCE-BASED MARKETER who...

As an INDIVIDUAL:

• Your curiosity is endless. There's always something else to learn.
• You're flexible and not afraid of change-in fact you welcome the challenge.
• You share your point of view, but seek out what might be missing and listen.
• You have big ideas and know the best ones are driven by proof, persistence and patience.
• You're a storyteller. You simplify the complex and compel your audience to act.
• You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.
• You care-about the work, your team and the customers you serve.

As a LEADER :

• You value authenticity over perfection. You lead with empathy, vulnerability and honesty.
• You deeply invest in understanding the humans around you.
• You say what needs to be said and work hard to find the right words.
• You're an expert. You also know when you're not and need to find one.
• You use all this - to make things happen, create amazing work and inspire others.

Basic Qualifications:

• Bachelor's degree or Military Experience
• At least 6 years of experience in a campaign leadership role focused on Brand awareness
• At least 1 year of experience in international marketing
• At least 2 years of people leadership experience

Preferred Qualifications:

• Direct experience working on marketing campaigns in the Canada market
• At least 2 years of marketing experience in the STEM sector OR deep knowledge of product and software engineering topics
• Experience leading marketing campaigns targeted to technologists (For Example: software engineers, data scientists, AI researchers etc.)

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $151,900 - $173,400 for Manager, Brand

New York, NY: $165,700 - $189,200 for Manager, Brand

Richmond, VA: $138,100 - $157,700 for Manager, Brand

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

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For technical support or questions about Capital One's recruiting process, please send an email to

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).