Overview
On Site
Contract - Independent
Skills
Orchestration
Data Flow
Cloud Computing
Media
Data Science
Optimization
Collaboration
Taxonomy
Servers
Data Governance
Legal
Thought Leadership
Digital Marketing
Artificial Intelligence
Marketing Operations
Meta-data Management
Workflow
Communication
Leadership
Pharmaceutics
Regulatory Compliance
Privacy
Marketing
Job Details
Location: Philadelphia, PA
Description: Our client is currently seeking a Senior Manager, Ad Tech - Metadata & Agentic Activ.
Job Title: Senior Manager, Ad Tech
Location: Philadelphia, PA
Duration: 12+ Months (Contract to Hire)
About the Role:
Key Responsibilities
Metadata Leadership
Agentic & AI-Driven Workflows
Journey & Campaign Ops Collaboration
Ad Tech Integration & Governance
Why You? - Basic Qualifications
Preferred Qualifications
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Contact:
This job and many more are available through The Judge Group. Please apply with us today!
Description: Our client is currently seeking a Senior Manager, Ad Tech - Metadata & Agentic Activ.
Job Title: Senior Manager, Ad Tech
Location: Philadelphia, PA
Duration: 12+ Months (Contract to Hire)
About the Role:
- The Senior Manager for Metadata & Agentic Activation will define and drive the metadata architecture that powers client ad tech, personalization, journey orchestration, and emerging agentic workflows.
- This role partners closely with Campaign Ops, Publicis, CMI, Orbit, SFMC, and CDP teams to ensure metadata is leveraged effectively for activation, targeting, optimization, and automation.
- You'll be a strategic leader shaping how metadata becomes a core enabler of AI-driven omnichannel execution and speed-to-market.
Key Responsibilities
Metadata Leadership
- Define, maintain, and evolve metadata standards, taxonomies, and structures across cleint ad tech ecosystem.
- Embed metadata requirements into creative, campaigns, tags, data flows, and journeys.
- Drive enterprise alignment across CDP (Tealium), Orbit, SFMC, and Data Cloud.
Agentic & AI-Driven Workflows
- Translate emerging agentic and automation capabilities into actionable workflows for media activation.
- Partner with product, data science, and engineering to design metadata-powered AI automation.
- Ensure metadata structures support models, personalization logic, and automated optimization.
Journey & Campaign Ops Collaboration
- Partner with Campaign Ops to improve journey activation through metadata, tagging, and structured workflows.
- Identify opportunities to streamline campaign creation and reduce manual touchpoints.
- Ensure metadata is consistently adopted across Orbit's global framework and US campaign processes.
Ad Tech Integration & Governance
- Own taxonomy and classification logic for ad servers, DSPs, paid social platforms, CDP, and internal systems.
- Align with Privacy, Data Governance, and Legal to ensure compliant metadata usage.
- Provide thought leadership on how metadata fuels measurement, identity, and future-state automation.
Why You? - Basic Qualifications
- 6+ years of experience in ad tech, metadata architecture, digital marketing technology, CDP, or campaign ops.
- Proven expertise with metadata frameworks, taxonomies, data classification, or audience structures.
- Understanding of AI/agentic automation and its application in ad tech or marketing operations.
- Strong collaborator able to drive alignment across technical and non-technical stakeholders.
Preferred Qualifications
- Experience with Tealium, SFMC, Orbit, and enterprise identity/metadata systems.
- Experience partnering with Campaign Ops teams to improve workflows and enable scale.
- Strong communication skills with the ability to influence senior leadership.
- Regulatory experience or familiarity with pharma/legal/compliance processes.
By providing your phone number, you consent to: (1) receive automated text messages and calls from the Judge Group, Inc. and its affiliates (collectively "Judge") to such phone number regarding job opportunities, your job application, and for other related purposes. Message & data rates apply and message frequency may vary. Consistent with Judge's Privacy Policy, information obtained from your consent will not be shared with third parties for marketing/promotional purposes. Reply STOP to opt out of receiving telephone calls and text messages from Judge and HELP for help.
Contact:
This job and many more are available through The Judge Group. Please apply with us today!
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.