Senior Manager, Ad Tech - Metadata & Agentic Activ

Location: Philadelphia, PA
Description: Our client is currently seeking a Senior Manager, Ad Tech - Metadata & Agentic Activ.

Job Title: Senior Manager, Ad Tech

Location: Philadelphia, PA

Duration: 12+ Months (Contract to Hire)

About the Role:

• The Senior Manager for Metadata & Agentic Activation will define and drive the metadata architecture that powers client ad tech, personalization, journey orchestration, and emerging agentic workflows.
• This role partners closely with Campaign Ops, Publicis, CMI, Orbit, SFMC, and CDP teams to ensure metadata is leveraged effectively for activation, targeting, optimization, and automation.
• You'll be a strategic leader shaping how metadata becomes a core enabler of AI-driven omnichannel execution and speed-to-market.

Key Responsibilities

Metadata Leadership

• Define, maintain, and evolve metadata standards, taxonomies, and structures across cleint ad tech ecosystem.
• Embed metadata requirements into creative, campaigns, tags, data flows, and journeys.
• Drive enterprise alignment across CDP (Tealium), Orbit, SFMC, and Data Cloud.

Agentic & AI-Driven Workflows

• Translate emerging agentic and automation capabilities into actionable workflows for media activation.
• Partner with product, data science, and engineering to design metadata-powered AI automation.
• Ensure metadata structures support models, personalization logic, and automated optimization.

Journey & Campaign Ops Collaboration

• Partner with Campaign Ops to improve journey activation through metadata, tagging, and structured workflows.
• Identify opportunities to streamline campaign creation and reduce manual touchpoints.
• Ensure metadata is consistently adopted across Orbit's global framework and US campaign processes.

Ad Tech Integration & Governance

• Own taxonomy and classification logic for ad servers, DSPs, paid social platforms, CDP, and internal systems.
• Align with Privacy, Data Governance, and Legal to ensure compliant metadata usage.
• Provide thought leadership on how metadata fuels measurement, identity, and future-state automation.

Why You? - Basic Qualifications

• 6+ years of experience in ad tech, metadata architecture, digital marketing technology, CDP, or campaign ops.
• Proven expertise with metadata frameworks, taxonomies, data classification, or audience structures.
• Understanding of AI/agentic automation and its application in ad tech or marketing operations.
• Strong collaborator able to drive alignment across technical and non-technical stakeholders.

Preferred Qualifications

• Experience with Tealium, SFMC, Orbit, and enterprise identity/metadata systems.
• Experience partnering with Campaign Ops teams to improve workflows and enable scale.
• Strong communication skills with the ability to influence senior leadership.
• Regulatory experience or familiarity with pharma/legal/compliance processes.

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