Digital Content Lead

Job Description
A public-sector digital services team is seeking a Digital Services Content Lead to support and enhance public-facing and internal digital communications. This full-time role serves as a central point of contact for content on an enterprise-level public website and an employee intranet, partnering with teams across the organization and with statewide agencies to ensure high-quality, accessible, and consistent digital content.

As the Digital Services Content Lead, you will collaborate closely with the Digital Services Manager to drive digital strategy, ensure accessibility compliance, and promote best practices in content design and governance. This is not a developer role. Instead, it requires strong communication, analytical, and editorial expertise, as well as the ability to guide stakeholders, support content creators, and manage content workflows. Some supervision of contractors will be part of the role.

This position offers the opportunity to positively influence how thousands of employees and constituents interact with digital information and services.
Required Skills & Experience
Excellent written, oral, and interpersonal communication skills
Strong writing and editing skills, with proven experience in digital communications
Experience implementing digital accessibility best practices and working with WCAG standards
Understanding of UI/UX and usability best practices, with the ability to evaluate content from the end-user perspective
Working knowledge of web authoring, development, and publishing tools, including CMS platforms, Information Architecture, and web accessibility tools
Experience gathering and analyzing business requirements
Strong analytical and problem-solving abilities
Ability to prioritize and execute tasks in a fast-paced environment
Experience working collaboratively across teams
Leadership experience, including managing or guiding teams
Strong customer service orientation with an understanding of communications and marketing principles
Knowledge of basic project management principles
Desired Skills & Experience
Experience coordinating enterprise-wide content governance
Familiarity with state-level digital accessibility requirements
Experience managing content creation processes and CMS training
Background in developing content policies, guidelines, or style guides
Experience tracking and analyzing content performance metrics
What You Will Be Doing Focus Breakdown
50% Content Management, Editing, and Governance
25% Stakeholder Collaboration, Training, and Support
15% Digital Accessibility and Quality Assurance
10% Strategy, Leadership, and Team Oversight
Daily Responsibilities
Serve as the primary contact for all public-facing website content and internal intranet content
Write, edit, and review digital communications and documents
Ensure consistency of messaging across departments and statewide partners
Track and evaluate digital content performance to drive continuous improvement
Identify and resolve web issues, including broken links, formatting errors, and usability concerns
Develop and maintain content standards, policies, and guidelines
Support customer service strategy within the Digital Services team by ensuring efficient processes and timely delivery
Coordinate the organization's use of a statewide Content Management System, including training and hands-on support
Assess and prioritize requests for new content or major updates
Evaluate and recommend digital authoring, publishing, and development tools
Ensure all content meets digital accessibility requirements, including PDF accessibility and Plain Language standards
Track analytics and feedback for the intranet; lead governance activities and maintain the Knowledge Base and Style Guide
Ensure public-site content complies with statewide standards, coordinate with relevant digital agencies, and facilitate monthly content reviews
Oversee social media responsibilities, including newsletters and video posts
Education
Bachelor's degree in English, Journalism, Communications, or a related field
Minimum of five (5) years of experience in the design, implementation, or support of website content and services