Braze Lead Developer

Job Title: Braze Lead Developer

Location: Remote

Job Type: Fulltime

Responsibilities:

• Configure and build Braze workspaces end to end, including data model, custom attributes and events, currencies, catalogs, and multi-brand / multi-region setups.
• Develop and maintain integrations between Braze, CDPs, data warehouses, and source systems using batch, streaming, and API-driven patterns.
• Build, test, and deploy Canvas Flow journeys across email, push, in-app, SMS, WhatsApp, Content Cards, and webhooks.
• Write and optimize personalization logic using Liquid, Connected Content, Catalogs, Content Blocks, and Braze AI features (Intelligent Timing, Intelligent Selection, predictive models).
• Perform code and configuration reviews, troubleshoot production issues, and tune performance and rate limits for high-volume sends.
• Implement identity resolution in Braze, including external ID management, anonymous-to-known user merges, and alias handling.
• Build warehouse-native activation pipelines using Snowflake with Hightouch or Census, Braze Cloud Data Ingestion, and Snowflake Data Sharing.
• Integrate Amperity for identity stitching, unified profiles, and audience activation into Braze.
• Develop bidirectional data flows with Amplitude (events, cohorts, predictions) and configure Currents to stream engagement data back to the warehouse.

Skills:

• 5+ years hands-on Braze development experience, including leading the build on at least two enterprise implementations or migrations.
• Strong hands-on skills in Canvas Flow, segmentation, Liquid, Connected Content, Catalogs, Content Blocks, and Braze AI capabilities.
• Practical experience implementing Braze SDKs, REST API, SCIM, export endpoints, webhooks, Currents, Cloud Data Ingestion, and Snowflake Data Sharing.
• Strong understanding of Braze rate limits, data points, and cost / performance optimization.
• Braze certification (Developer or Architect) strongly preferred