Job#: 3022329 Job Description: Website Content Strategist & Digital WriterTop Required Skills- Content strategy
- Storytelling and narrative development
- Understanding of web-based design principles
- Strong digital writing background
Nice-to-Have Skills- Experience with AI tools
- Experience working within a content management system (CMS)
Job DescriptionWe are seeking a Website Content Strategist & Digital Writer to lead the development of high-quality website copy that reflects a consistent brand voice, aligns with organizational positioning, and adheres to web content standards and accessibility guidelines.
Responsibilities- Lead the creation of website content for assigned business segments, ensuring alignment with brand tone, digital guidelines, and ADA/WCAG accessibility standards.
- Gather input from multiple stakeholders and manage content through review and approval workflows to ensure timely publication.
- Apply design thinking and UX principles to page structure and content layout; collaborate with Experience Design teams to request new components or enhancements when needed.
- Support enterprise content governance by providing clear, actionable editorial feedback to maintain accuracy, relevance, and consistency across digital properties.
- Monitor content performance using analytics tools, customize dashboards, and identify opportunities for improvement based on KPIs.
- Optimize organic traffic and engagement by applying SEO best practices and partnering with SEO specialists to refine strategy.
- Conduct quarterly content audits to ensure quality, accuracy, and ongoing content maintenance.
Hiring Requirements- Bachelor's degree (or advanced degree where required).
- 5+ years of experience in a related field; OR 7+ years of experience in lieu of a degree.
- Experience writing content for regulated industries and for both B2B and B2C audiences.
- Hands-on experience with web content management systems.
- Familiarity or certifications in W3C/ADA compliance, SEO best practices, design thinking, and basic UX principles.
- A portfolio demonstrating past content challenges and solutions.
- Strong initiative and ability to self-lead in a fast-paced environment.
Day-to-Day ExpectationsA significant portion of website traffic is driven by provider audiences. This role requires the ability to take complex content and structure it into clear, compelling, user-friendly narratives. You'll collaborate closely with cross-functional teams and help elevate content requests from simple task execution to strategic digital storytelling.
Apex Systems is a world-class IT services company that serves thousands of clients across the globe. When you join Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRated's Best of Staffing in Talent Satisfaction in the United States and Great Place to Work in the United Kingdom and Mexico. Apex uses a virtual recruiter as part of the application process. Click for more details.
Apex Benefits Overview: Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our 'Welcome Packet' as well, which an Apex team member can provide.
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