Requirements:
Deep Adobe Campaign Hands-On (Not Just UI Use)
Look for candidates who have:
4 7+ years in Adobe Campaign Classic (v7/v8) or ACS, preferably both
Built complex workflows end-to-end (audience creation enrichment exclusions delivery)
Worked directly with recipient + non-recipient targeting dimensions
Troubleshot counts discrepancies, data gaps, and unexpected exclusions
JavaScript & Data Logic Inside Campaign
They should be comfortable with:
JavaScript activities (not just copy/paste)
Variables, parameters, and workflow context
Query logic, joins, deduplication, and normalization
Reading and debugging Campaign logs and errors
Production-Grade Campaign Design
Senior devs should have experience with:
Typology rules (pressure, fatigue, compliance)
Suppression logic (global, campaign-specific, dynamic)
Multi-touch campaigns with scheduling logic
Stage vs Prod parity and promotion strategies
Client-Facing & Requirements Translation
This is huge for seniority:
Ability to deconstruct BRDs into technical logic
Can explain tradeoffs and data gaps to non-technical stakeholders
Has presented workflows, counts, and logic to clients or internal leads
Operational Maturity
Strong senior signals include:
Folder structures, naming conventions, reusability patterns
Knows how to build maintainable, auditable campaigns
Comfortable owning a campaign post-launch (monitoring, fixes, reruns)
Nice-to-Have (Differentiators)
If you can get these, grab them:
v7 v8 or ACS ACC migration experience
Experience mentoring junior devs
Exposure to enterprise data (CRM, transactional, preference centers)
HTML knowledge beyond drag-and-drop (even if not a full email dev)
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