Product Owner - Paid Media

RESPONSIBILITIES:
Kforce has a client seeking a Product Owner - Paid Media in Miami, FL (Florida).

Responsibilities:
* Define and document advertising performance frameworks, benchmarks, and KPIs for TV advertising environments
* Establish clear standards for how advertising success is measured, interpreted, and communicated internally
* Evaluate current advertising performance capabilities and identify gaps relative to market norms
* Support the development of consistent and defensible advertising metrics
* Translate advertiser and industry expectations into actionable product and technical requirements
* Partner cross-functionally with Product, Engineering, Data, and Analytics teams
* Collaborate, as needed, with legal, communications, and business stakeholders to ensure alignment on advertising standards and performance narratives

Provide strategic guidance to product and engineering teams on:
* Advertising functionality and capabilities
* Measurement approaches and reporting structures
* Alignment with industry expectations and ad tech standards

REQUIREMENTS:
* Experience in advertising strategy, ad performance, measurement, or related roles
* Strong understanding of TV, digital video, CTV, or ad-supported media platforms
* Demonstrated knowledge of how brand advertisers evaluate reach, exposure, quality, and effectiveness
* Ability to operate independently and provide strategic direction in evolving or ambiguous environments
* Experience working closely with product and engineering teams on advertising or measurement initiatives
* Strong communication skills and the ability to influence across technical and non-technical stakeholders

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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