Head of Audience Strategy and Operations

• Posted 4 hours ago • Updated 4 hours ago

Full Time

On-site

Fitment

Dice Job Match Score™

🛠️ Calibrating flux capacitors...

Job Details

Skills

Strategic Management
Roadmaps
Investments
Migration
Data Quality
Accessibility
Operational Excellence
Lifecycle Management
Workflow
Test Methods
Performance Attribution
Coaching
Meta-data Management
SLA
Regulatory Compliance
Reporting
Dashboard
Return On Investment
Customer Engagement
Web Analytics
Data Management
Adobe
RT
Target Audience
Analytics
Orchestration
Leadership
Communication
Mentorship
Management
Organizational Change Management
Vendor Management
Marketing
Finance
Collaboration

Summary

{"description": " Key Responsibilities

Set strategic direction for Audience Strategy & Segmentation, Audience Activation & Governance, and Digital Analytics teams; ensure alignment with enterprise priorities and marketing objectives.
Serve as a senior thought leader for personalization and marketing technology; influence roadmap decisions and advocate for investments that advance data-driven marketing.
Oversee complex platform migrations and integrations (Adobe RT-CDP, RedPoint, Adobe CJA) to enhance data quality, accessibility, and activation speed.
Establish governance frameworks and performance standards for high-volume audience development, and ensure compliance and operational excellence.
Drive cross-functional collaboration with Marketing Technology and Personal Investor Technology to integrate marketing strategies with technology capabilities; champion scalable, secure, and innovative solutions.
Advance audience lifecycle management and segmentation strategies across channels; define success metrics and embed measurement into activation workflows.
Promote a culture of experimentation and analytics; scale testing methodologies and performance attribution to inform strategic decisions.
Develop and retain top talent; provide coaching and career development to sustain a high-performing, future-ready team.

Key Team Functions

Audience Strategy & Segmentation: Define and manage audience frameworks, segmentation logic, and activation strategies across channels.
Audience Activation & Governance: Oversees campaign metadata governance, ensures SLA adherence for high-volume audience builds, and manages deployment of web banners and other assets. Implements Workfront Claravine integration for streamlined campaign code and offer ID creation, ensuring operational precision and compliance.
Digital Analytics: Deliver advanced reporting and enhance dashboards and insights to measure personalization impact and marketing ROI.

Key Qualifications

8+ years in marketing technology, digital transformation, and customer engagement; 8+ years leading managers and multi-team organizations.
Expertise in marketing technology platforms and analytics tools - CDP, Personalization and Experimentation, Web Analytics, Journey Analytics, Data Management. Experience with Adobe RT-CDP, Target, Audience Manager, Analytics, CJA, and RedPoint is a bonus.
Deep understanding of customer behavior and end-to-end journey orchestration.
Proven ability to work across diverse teams to deliver complex initiatives and influence senior leadership.
Exceptional communication and executive presence; skilled at aligning diverse stakeholders.
Track record of mentoring senior talent and building future-ready teams.
Experience delivering enterprise-scale technology initiatives and managing organizational change.
Strong vendor management across complex marketing technology projects.

NOTE:

This role will be a hybrid role working 2 days per week from home and 3 days per week in our Malvern, PA office location.

Special Factors

Sponsorship
Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission-we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.", "salary_raw": null}

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

Dice Id: 90922487
Position Id: 24077852
Posted 4 hours ago

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