Marketing Associate IV

RESPONSIBILITIES:
A client with Kforce is seeking a Marketing Associate IV to join their team.

Responsibilities:
* Work closely with product marketing, go-to-market teams, analytics, and finance; Critically evaluate and size impact of addressing business problems with segments, audiences and cohorts and the potential impact of various strategies
* Craft and implement advanced lifecycle strategies, across various channels like email, SMS, push notifications, in-product, and landing pages, using segmentation techniques such as cohort age, behavioral scoring, product engagement, and AI/ML-informed intent signals
* Apply data-driven insights and predictive models to enhance customer experiences and maximize customer retention
* Drive attach, upgrade, retention and trial conversion strategies
* Implement gamification best practices to boost product adoption, develop habit loops, and increase engagement across different lifecycle stages
* Build detailed program schedules - from project kick off, campaign development, Q/A, legal review, to deployment and results tracking - all while managing stakeholder expectations and communicating out project timelines
* Work cross-functionally with product marketing, engineering, data and marketing operations, analytics, creative, and legal teams to spearhead initiatives, without direct reports, in order to optimize the omni-channel end-to-end customer experience
* Identify the key performance indicators to measure success, both leading and lagging indicators, including: revenue impact, ROI, retention, and customer growth
* Recommend test plans to measure incremental lift for customer growth, onboarding, trial conversion, and retention strategies, including A/B testing; Analyze results along with analysts and recommend optimization opportunities
* Write creative briefs; Manage creative development with content and visual designers and developers; Solicit legal approval for marketing assets

REQUIREMENTS:
* Bachelor's degree (BA/BS) is required (Degree in Business or Marketing is highly preferred)

Able to perform the following:
* Drive growth marketing, lifecycle marketing, and personalization initiatives leveraging advanced analytics and AI including ML, genAI, recommendation systems, etc.) and marketing & sales technologies for SaaS products
* Breadth of knowledge across all areas of CRM marketing channels (e.g., email marketing, push notifications, SMS, in product display ads) with depth and hands-on experience in at least one
* Deliver AI-driven marketing solutions with strong command of different types of model techniques such as propensity models, AI/ML models or generative AI and applying them to impactful marketing use cases
* Use Google Docs, Google Sheets, Google Slides and digital canvases such as Miro or Mural to facilitate verbal, written and visual presentation
* Use reporting dashboards including Tableau, Amplitude
* Leverage Project Management software such as Quickbase, Workfront, Asana, or Jira to organize, track, and manage projects
* Use creative design and prototyping SaaS products such as Figma or Canva to facilitate creative design development

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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