Marketing Automation Manager

Description

We are looking for a skilled Marketing Automation Manager to join our team in New Kensington, Pennsylvania. This position offers an exciting opportunity to manage and optimize marketing automation strategies within a Salesforce Marketing Cloud environment. As a Contract-to-permanent role, this position is ideal for professionals seeking a long-term career opportunity in a dynamic and fast-paced marketing ecosystem.

Responsibilities:
Oversee the execution of marketing campaigns, automations, and journeys using Salesforce Marketing Cloud.
Develop and refine segmentation strategies to target audiences effectively and enhance personalization.
Ensure seamless data integration between Salesforce platforms and validate data accuracy before campaign deployment.
Conduct audits of current data extensions, automations, and connectors to identify improvement opportunities.
Collaborate with stakeholders to translate business requirements into actionable marketing workflows.
Document processes and maintain consistent standards to establish a reliable source of truth.
Monitor campaign engagement metrics and provide recommendations to improve performance.
Suggest and implement enhancements for reporting, analytics, and dynamic content personalization.
Partner with cross-functional teams to align marketing automation strategies with organizational goals.
Stay informed of emerging technologies and trends in Salesforce to improve automation capabilities.

Requirements

Minimum of 3 years of hands-on experience with Salesforce Marketing Cloud and Salesforce platforms.
Advanced proficiency in AMPscript and dynamic content block creation.
Strong ability to audit and optimize complex automation environments with minimal supervision.
Experience working within MC Connect environments and managing integrations.
Excellent communication skills to collaborate effectively with both technical and non-technical teams.
Familiarity with reporting and analytics tools for campaign performance evaluation.
Salesforce certifications are preferred but not required if paired with extensive real-world experience.
Working knowledge of project management tools such as Airtable or Azure DevOps.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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