Marketing Data Analyst

Description

We are looking for a Marketing Data Analyst to turn marketing and customer data into clear insights that strengthen campaign strategy and business decisions for a financial services organization in Troy, Michigan. This role combines reporting, audience analysis, market research, and cross-functional collaboration to improve marketing performance across multiple channels. The ideal candidate brings strong analytical ability, experience working with CRM or marketing data platforms, and a practical understanding of how data can support member-focused growth.
Responsibilities: Serve as the internal expert on the CRM marketing data platform and related tools, helping the team maximize system capabilities and maintain reliable data usage practices. Create, run, and verify database queries while routinely reviewing data quality to support accurate reporting and dependable campaign execution. Combine internal financial services information with external and industry data sources to enrich analysis and strengthen marketing initiatives. Produce recurring reports and dashboards that track campaign outcomes, brand indicators, referral activity, and performance across paid, earned, and owned channels. Partner with campaign owners and business stakeholders to interpret results, identify trends, and recommend adjustments that improve marketing effectiveness. Conduct primary and secondary research to support decisions related to brand positioning, product and service opportunities, pricing considerations, and member engagement strategies. Build audience segments using first-party and third-party data, applying analytical methods to refine targeting for prospecting, onboarding, re-engagement, and automated marketing journeys. Work with vendors, IT, and internal teams to gather insights, support testing strategies, monitor lead progression from initial response through conversion, and fulfill specialized reporting or research requests.

Requirements

At least 3 years of experience in a marketing analyst, consumer insights, or data analyst position. Hands-on experience administering or reporting from a marketing data management platform and/or CRM system. Strong background in marketing analytics, data interpretation, and performance reporting. Experience conducting market research and translating findings into practical business recommendations. Ability to manage complex information, identify meaningful conclusions, and communicate insights clearly to stakeholders. Experience in financial services is preferred. Must be able to pass a all candidates required to undergo all candidates required to undergo background check, all candidates required to undergo all candidates required to undergo drug screening, and credit check. Familiarity with Google Analytics is preferred.

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