Senior E-commerce Performance Analyst

RESPONSIBILITIES:
Kforce has a client that is seeking a Senior E-commerce Performance Analyst in Phoenix, AZ.

Summary:
We are seeking a Senior-level E-commerce Performance Analyst to provide an objective, end-to-end diagnostic review of the website, data, integrations, and user journey. This role is not focused on hands-on coding fixes, but rather on identifying bottlenecks, risks, blind spots, and root causes, and delivering clear, prioritized recommendations to leadership.

Responsibilities:
E-commerce & Website Diagnostics:
* Conduct a comprehensive review of the newly launched e-commerce website, including architecture, workflows, integrations, and user experience
* Diagnose issues contributing to declined order volume, hung transactions, and conversion drop-off
* Evaluate site complexity related to target customers, GIS mapping, and regulatory logic
* Identify unintended bottlenecks across the customer journey, checkout flow, and order processing lifecycle
* Analyze website performance using Google Analytics 4 (GA4) and Google Tag Manager (GTM)
* Review traffic sources, user behavior, funnel performance, conversion paths, and transaction data
* Identify tracking gaps, misconfigurations, or data integrity issues that may obscure root causes
* Translate analytical findings into clear business insights and actionable recommendations
* Evaluate integrations across the e-commerce ecosystem, including APIs and third-party systems
* Assess interactions with: ERP; Integration middleware; Hosting infrastructure
* Identify failure points, latency issues, or process breakdowns across systems
* Provide a high-level, objective assessment of what is working, what is not, and where the biggest risks lie
* Deliver prioritized recommendations, including: Immediate stabilization actions; Short-term improvements; Longer-term structural or architectural considerations
* Clearly distinguish between diagnosis vs. execution, enabling the organization to outsource fixes as needed

REQUIREMENTS:
* 5-10 years of experience analyzing and optimizing complex e-commerce websites
* Hands-on experience with: Google Analytics 4 (GA4); Google Tag Manager (GTM)
* Strong background in web analytics and performance diagnostics
* Deep understanding of: E-commerce funnels and transaction flows; APIs and system integrations; Data tracking and measurement strategy
* Strong consulting mindset: objective, structured, and business-focused
* Proven ability to step into ambiguous environments and quickly identify root causes

Preferred Experience:
* Experience with Kentico, Ze Node, or similar enterprise CMS/hosting platforms
* Experience with integration platforms such as Olma
* Prior experience working as an advisor, consultant, or interim specialist
* Familiarity with NetSuite (ERP)
* Exposure to highly regulated, jurisdiction-specific, or rules-driven e-commerce environments

This role is ideal for someone who:
* Is comfortable saying, -Here's what you're not seeing-
* Thrives in complex, imperfect environments
* Can diagnose problems without immediately jumping to code
* Acts as a trusted advisor to leadership
* Balances technical depth with strategic perspective

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

By clicking ?Apply Today? you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.