Director of Marketing AI Growth Marketer

Job Title: Director of Marketing AI Growth Marketer
Location: Aventura, Florida (Hybrid 2 3 days onsite)
Salary: Full-Time | $140K $170K Base + Performance Bonus (Total Comp Potential ~$220K)
Reports to: CEO
Job #: 7368

Overview

A rapidly scaling healthcare technology company in South Florida is seeking a Director of Marketing to lead both B2B revenue generation and national consumer brand strategy.

This organization manufactures a regulated, advanced medical therapy device sold directly to healthcare providers. In parallel, it operates a consumer-facing brand that drives patient awareness and demand creating downstream pull-through for provider adoption.

The marketing leader will architect and execute both engines simultaneously.

This is a high-impact, player-coach role reporting directly to the CEO.

The Role

You will own the full marketing function across two strategic pillars:

1. B2B Pipeline & Revenue Marketing

2. Consumer Brand Awareness & Demand Creation

The company operates with an AI-enabled workflow culture. Senior leaders are expected to leverage AI daily to increase output, reduce dependency on headcount, and accelerate execution velocity.

Core Responsibilities

1. B2B Revenue Engine (Provider Acquisition)

Drive predictable pipeline growth and support deal acceleration.

• Lead inbound demand generation (website, paid media oversight, landing pages, content)

• Develop segmented outreach campaigns by specialty, geography, and buyer profile

• Create deal-stage-specific nurture sequences aligned with sales cycle phases

• Build competitive positioning materials and sales enablement assets

• Architect trade show systems (pre-event outreach, rapid follow-up workflows, post-event nurture)

• Launch competitive displacement campaigns targeting practices using alternative devices

• Maintain structured marketing-to-pipeline reporting dashboards

• Partner closely with sales leadership on conversion optimization

2. Consumer Brand Growth (Category Awareness)

Build national recognition in a non-invasive regenerative therapy category that influences provider demand.

• Develop content strategy across social, video, SEO, and patient education

• Ensure consistent brand positioning across digital channels

• Align geographic marketing spend with active sales markets

• Manage paid media agencies and optimize directory presence

• Increase awareness metrics that support B2B pull-through

3. Referral & Expansion Strategy

• Systematize referral marketing from current providers

• Leverage success stories as sales enablement assets

• Develop expansion campaigns targeting existing accounts

What Success Looks Like

First 90 Days

• Full channel audit completed

• Sales enablement materials refreshed and adopted

• Marketing-to-pipeline reporting cadence implemented

• Event follow-up system running within 24 hours post-show

6 Months

• Increase in marketing-sourced qualified opportunities

• Reduced cost per lead

• Noticeable content velocity improvement via AI workflows

• Strong sales-marketing alignment

12 Months

• Measurable marketing contribution to closed revenue

• Predictable pipeline generation system

• Operational leverage beyond team size

AI Fluency (Required)

This company operates with AI embedded in daily workflows.

You must:

• Use AI tools daily for content creation, research, campaign building, and data analysis

• Rapidly prototype landing pages, dashboards, and messaging frameworks

• Understand when AI outputs require compliance editing (regulated healthcare content)

• Think in terms of automation and augmentation before headcount expansion

During interviews, candidates may be asked to demonstrate AI-enabled marketing work based on publicly available company information.

Required Qualifications

• 5+ years in B2B marketing supporting a sales-driven organization

• Experience marketing high-ticket products/services ($25K+ sales cycles)

• Demonstrated ownership of pipeline metrics and funnel optimization

• CRM and marketing automation experience (HubSpot preferred)

• Hands-on execution capability (not purely strategic oversight)

• Strong analytical orientation (pipeline data, CAC, CPL, conversion rates)

• Comfortable in founder-led, high-accountability environments

• Based in South Florida; able to work onsite 2 3 days per week

Preferred Experience

• Healthcare, medical device, or health-tech marketing

• Familiarity with FDA-regulated marketing compliance

• Experience marketing to healthcare practices (men s health, aesthetics, urology, PT, chiropractic, etc.)

• Trade show demand generation experience

• Competitive conversion campaigns

• Paid media agency management

• HubSpot power-user level

Compensation

• Base Salary: $140K $170K

• Performance Bonus

• Total Compensation Potential: ~$220K

• Benefits included

Not for you? SherlockTalent offers a $1000 referral bonus for successful placements into this role. Include your name in the Referral Source field on the application.