Marketing AI Strategist Remote Location

Must Have TechnicalFunctional Skills

Marketing process expertise Ability to define and prioritize Marketing AI roadmaps

Automation and GenAI Strategy expertise

Adobe ecosystem stack familiarization across (all not required):

o Adobe Experience PlatformManager

o Adobe Journey Optimizer, Offer Decisioning, and Customer Journey Analytics

o Adobe Campaign Workfront Marketo

o Adobe Analytics

o Adobe GenStudio

Marketing architectureintegration familiarity, including with data warehouses and external data feeds

Marketing dataprocess workflow expertise

Marketing analytics, data science, and predictive model familiarization

Real time customer data profile and identify resolution familiarity

Customer identifying and engagement expertise

o Customer profiling, segmentation, and orchestration across channels and timing

Marketing content supply chain expertise and content validation skills

Roles & Responsibilities

Marketing technology strategy and execution Enterprise customer experience, data, and personalization transformation Marketing AI pod management and oversight Marketing technology and AI transformation direction and roadmap prioritization

Generic Managerial Skills, If any

Strong consulting, stakeholder management, and executive communication skills

Experience leading enterprise-scale customer experience, data, and personalization transformations

Ability to bridge business strategy, marketing objectives, and technology execution

Ability to drive measurable outcomes

Key Words to search in Resume

Marketing Technology

Adobe

Customer Journeys

Marketing Data

Marketing Analytics

Marketing Campaigns

Customer Profiles

Customer Segmentation

Marketing Orchestration

Personalization

Customer Experience

Pre-Screening Questionnaire

Please select which Requirements category from 1-9 for this IOU ISU.

1. AI.Cloud

2. CBO IT IS

3. Cyber Security

4. ESU

5. IOTDE

6. TCS Interactive

7. MOT

8. Data

Role Descriptions: Monitoring 24X7 Monitoring the performance and health of the Adobe Journey Optimizer and Adobe Experience Platform systems to ensure optimal functioning and adherence to defined service level agreements.Troubleshooting Identify and resolve issues related to the Adobe Journey Optimizer and Adobe Experience Platform including but not limited to system errors data discrepancies and integration problems.Support Provide technical support to Dev teams and Business stake holders from multiple lines of businesses including answering queries troubleshooting problems and offering guidance on system usage and best practices.Incident Management Manage and resolve incidents related to the AJO and AEP systems ensuring timely resolution and minimal impact to users and business operations.Documentation Maintain accurate documentation of AJO and AEP processes including standard operating procedures troubleshooting guides and knowledge base articles.Collaboration Collaborate with cross-functional teams including marketing data and IT teams to ensure smooth coordination and resolution of issues.Deployment Support Support deployment activities and participate in pre deployment KT sessions and review design documents inventory and go-live checklistOncall rotation Willingness to work in a 24x7 shift rotation to provide round-the-clock support coverage.

Essential Skills: Qualifications and SkillsEducation Bachelors degree in computer science information technology or a related field.Experience Minimum of 4 years of experience in Adobe Journey Optimizer and Adobe Experience Platform. Minimum of 2 years of experience in application support monitoring or related roles preferably with experienceTroubleshooting Skills Strong analytical and problem-solving skills to identify and resolve issues related to the Adobe Journey Optimizer and Adobe Experience Platform.Communication Excellent written and verbal communication skills to effectively interact with users and stakeholders explain technical concepts and provide support.Collaboration Ability to work collaboratively in a team environment and coordinate with multiple stakeholders to achieve common goals.Documentation Strong documentation skills to maintain accurate records of processes troubleshooting steps and knowledge base articles.

Desirable Skills:

Keyword:

Skills: Digital : Adobe Experience PlatformAdobe Customer Journey Analytics

Experience Required: 6-8