Adobe Analytics Lead

Role: Adobe Analytics Lead

Location San Jose, CA (Locals Only)
Exp: 10+ Years

Job Type: C2H

• Behavioral Deep-Dives: Conduct sophisticated analyses of customer behavior and multi-channel conversion funnels to identify where customers experience friction or drop off.
• Opportunity Identification: Quantify opportunities to improve conversion, engagement, and overall customer lifetime value (LTV) through clickstream and supporting data sources.
• Impact Evaluation: Measure the performance of website changes, UX initiatives, and new feature releases, translating findings into actionable recommendations for executive stakeholders.
• Strategic CRO Support: Act as the primary analytical partner for the Conversion Rate Optimization (CRO) program, providing the data-driven why behind test hypotheses and results.

2. Technical Analytics & Data Problem Solving

• Independent Debugging: Proactively identify and resolve data discrepancies across platforms, including tagging issues, bot traffic, and browser/device-specific impacts.
• Validation & QA: Utilize browser developer tools and tag management systems to validate data layers and debug data collection without heavy reliance on engineering.
• Advanced Data Retrieval: Leverage Adobe Data Feeds and SQL to perform complex analysis beyond the limitations of standard reporting interfaces.
• Measurement Gaps: Identify white spaces in current tracking and recommend scalable implementation solutions to capture emerging customer behaviors.

3. Analytics Productization & Reporting

• Scalable Dashboards: Design and maintain automated, cross-source reporting frameworks in Adobe Analysis Workspace and BI tools (e.g., Tableau, Power BI).
• Data Democratization: Standardize KPIs and methodologies to improve the accessibility and usability of analytics for non-technical business owners.
• Methodology Governance: Establish consistent definitions and reporting logic across the ecommerce and marketing teams to ensure a single source of truth.

4. Cross-functional Partnership & Operations

• Strategic Advisory: Collaborate with Product, UX, and Engineering teams to evaluate the performance of initiatives and define measurement strategies for new features.
• Intake Management: Manage the prioritization of analytics requests, ensuring the team stays focused on the highest-impact business questions.
• Process Improvement: Maintain documentation of workflows and SDRs (Solution Design Reference) to improve overall analytics governance and tool usability.

 Experience and Skills You’ll Bring:

·    Experience: 5–8+ years in digital analytics, specifically within an ecommerce or product analytics environment.

·    Adobe Expertise: Advanced, hands-on mastery of Adobe Analytics (both Workspace analysis and implementation logic).

·    Technical Proficiency: Strong SQL skills and experience working with semi-structured data and Adobe Data Feeds.

·    Front-End Knowledge: Expertise in debugging analytics via browser network calls and data layers; familiarity with Tag Management Systems (e.g., Ensighten, Tealium, GTM).

·    Strategic Communication: Proven ability to translate complex, technical data into a clear narrative for non-technical stakeholders.