Senior Business Analyst
Job Summary:
Our client is seeking an experienced Senior Business Analyst to support strategic business initiatives through data-driven decision making, business process improvement, and advanced analytics. This role will partner closely with business leaders to gather requirements, develop actionable insights, and create executive-level dashboards and reporting solutions. The position plays a critical role in helping the organization leverage data, marketing analytics, and emerging AI technologies to improve operational performance and business outcomes.
Key Responsibilities:
Partner with business stakeholders to gather, document, and analyze business requirements.
Lead business process analysis and identify opportunities for operational improvements and efficiencies.
Develop and maintain dashboards, reports, and visualizations using Tableau and other business intelligence tools.
Analyze business, operational, and marketing data to provide actionable recommendations and strategic insights.
Collaborate with cross-functional teams including Marketing, Operations, Finance, and Technology.
Define, track, and report on key performance indicators (KPIs) and business metrics.
Support AI-driven initiatives, including process automation, predictive analytics, and business intelligence enhancements.
Facilitate meetings, workshops, and presentations with stakeholders to communicate findings and recommendations.
Assist with testing, validation, implementation, and adoption of business solutions.
Create documentation including business requirements, process flows, user stories, and reporting specifications.
Minimum Education & Experience Requirements:
Bachelor s degree in Business Administration, Marketing, Analytics, Information Systems, Finance, or a related field.
Minimum of 5 years of experience in Business Analysis, Business Intelligence, Data Analytics, or a related discipline.
Experience working directly with business stakeholders to gather requirements and drive business initiatives.
Experience supporting marketing analytics, business performance reporting, or strategic planning initiatives is preferred.
Experience developing dashboards and reporting solutions in a business environment.
Special Requirements:
Advanced Tableau experience is required.
Experience utilizing AI tools, analytics platforms, or automation technologies is highly preferred.
Ability to present complex information to both technical and non-technical audiences.
Occasional travel may be required based on business needs.
Knowledge, Skills, and Abilities:
Strong business analysis and requirements gathering skills.
Advanced proficiency with Tableau for dashboard development, reporting, and data visualization.
Experience with data analytics, KPI development, and performance measurement.
Knowledge of AI technologies and their practical business applications.
Strong analytical, problem-solving, and critical-thinking abilities.
Excellent verbal, written, and presentation communication skills.
Ability to manage multiple priorities in a fast-paced environment.
Strong stakeholder management and relationship-building skills.
Proficiency with Microsoft Office Suite, particularly Excel and PowerPoint.
Experience with SQL, Power BI, or other business intelligence tools is a plus.
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