VP of Data & Analytics Strategy

Remote • Posted 14 days ago • Updated 2 hours ago

Full Time

Remote

Depends on Experience

Fitment

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Job Details

Skills

DATA ANALYTICS
BI
SALESFORCE

Summary

Client: digital marketing agency
Location: remote from anywhere in the USA
Job type: full-time/direct hire

The Role
Seeking a VP of Data Strategy & Analytics to rapidly scale our industry-leading Data Strategy & Analytics (DSA) operation. This executive will bring the best of our data, analytics, and measurement capabilities from enterprise clients to our entire portfolio and ensure we can scale delivery excellence through improved processes, team structure, and systems.

This leader will combine technical depth, operational rigor, and strong people leadership to evolve our data ecosystem, elevate cross-functional collaboration, and shape the next phase of our measurement and analytics capabilities. They will bring a generalist yet deeply knowledgeable point of view across tagging, CDP, data engineering, BI, MMM, incrementality, and custom analytics work—while acting as a product owner for our DSA solutions and market-facing positioning.

A key focus of this role is operationalizing the DSA team—building scalable processes, driving accountability, streamlining delivery, and ensuring the team delivers consistent, high-quality work across all clients. This executive will be responsible for resource planning, forecasting, time tracking/allocations oversight, and ensuring repeatable, predictable excellence across retainer clients, project work, new business, and all in-queue engagements.

This is a role for proven leadership—someone who has already scaled a robust data and analytics function and is ready to take this practice to the next stage.
We believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek's Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what's possible in marketing.

You Will Be:

Operationalizing & Scaling the Data Strategy & Analytics Function:

Building and optimizing the operational backbone of the DSA team—processes, workflows, time tracking, deliverable standards, staffing models, and accountability frameworks.
Ensuring the team consistently delivers on deadlines, scopes, resourcing allocations, and performance expectations across all clients.
Structuring the team for scalable growth, with clear career paths, mentorship, coaching, and development plans for Associate Directors, Directors, and future leaders.
Holding leaders accountable for team performance, client health, utilization efficiencies, and revenue goals across the DS&A business line.

Leading Visionary, Enterprise-Level Data Strategy:

Acting as the executive strategic lead for enterprise client engagements, defining complex measurement challenges, architecting solutions, and guiding clients toward greater maturity.
Overseeing solutions spanning tagging architecture, CDPs, identity strategy, data engineering pipelines, BI reporting, MMM, MTA, incrementality testing, and custom analytics solutions.
Setting the long-term vision for how our data strategy, analytics, and measurement capabilities evolve in an AI-powered future.

Delivering Scalable, Repeatable Measurement Solutions:

Designing and operationalizing measurement frameworks, playbooks, forecasting models, and reporting automation that scale across our client base.
Translating new deliverables into timelines, resource plans, and repeatable processes that ensure operational efficiency and clarity across teams.
Partnering with Product leadership to package DS&A offerings into scalable products powered by Polaris, internal data models, and AI-driven insights.

Cross-Functional Leadership & Stakeholder Partnership:

Collaborating with Sales, Client Services, Marketing Science, Paid Media, Transformation, Engineering, and Finance to align on forecasting, modeling, analytics roadmap, and revenue impact.
Acting as the central DS&A voice in new business—developing case studies, value props, POVs, and executive presentations that differentiate us in the market.
Driving adoption and alignment of Client measurement solutions across internal teams and client partners.

Thought Leadership & Market Differentiation:

Serving as a subject matter expert and industry-facing authority on digital measurement, privacy strategy, AI in analytics, and advanced modeling methodologies.
Representing us in webinars, conferences, and thought leadership initiatives to elevate our brand in the measurement and analytics ecosystem.

Leadership and Scale:

Leading a team of division leaders across Data Strategy, Data Analysis, Data Engineering, BI, Solutions Engineering, Data Science, while partnering closely with Product, Client Services, and Service teams.
Building a growing and evolving organization that must be designed for scale, repeatability, and margin-conscious delivery.

You Must Have

15+ years leading data strategy, analytics, or measurement teams within a tech-enabled advertising agency environment.
Proven experience operationalizing a data and analytics function—building processes, frameworks, governance models, and scalable delivery systems.
Expertise overseeing data teams across: tagging, CDP/identity, data engineering, BI dashboards, MMM/MTA, incrementality, and custom analytics projects.
A strong generalist skill set that brings systems thinking, strategic rigor, and product-oriented solutioning.
Deep knowledge of digital measurement: privacy implications, evolving AI search behavior, cross-channel attribution, and modern marketing analytics.
A track record of mentoring, developing, and holding leaders accountable—with demonstrated success building and scaling high-performing teams.
Extensive experience with Salesforce, analytics tools, GTM systems, and the broader martech ecosystem.
Exceptional client communication and executive stakeholder management skills.
A builder mindset with the ability to move from high-level strategy into hands-on problem-solving and process optimization.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

Dice Id: 91129433
Position Id: 26-00072
Posted 14 days ago

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VP of Data & Analytics Strategy

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