Adobe Audience Manager Segmentation & Strategy Analyst
GG Tech Global
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Job Details
Skills
- Adobe Audience Manager
- Digital Media
- Digital Marketing
Summary
Job Title:
Adobe Audience Manager (AAM) Audience Segmentation Analyst
Overview / Summary
Supports digital audience strategy through Adobe Audience Manager (AAM), enabling data collection, segmentation, and activation to drive targeted marketing outcomes.
Key Responsibilities
- Build and maintain audience segments in AAM aligned to marketing needs.
- Support tagging (web and media) and data collection across campaigns.
- Collaborate with marketing, IT, and tagging teams to enable audience strategy.
- Assist with onboarding data into Digital Marketing Platforms (DMPs) and Customer Data Platforms (CDPs).
- Perform audience maintenance, reporting, and data quality checks.
- Support campaign launches and audience activation.
- Conduct data audits and ensure proper implementation.
Required Qualifications
- Bachelor’s degree (Business or Marketing preferred).
- 5+ years of experience with digital marketing platforms (DMPs, CDPs, campaign tools).
- Advanced Excel skills, including data import/export, string parsing, VLOOKUPs, and database functions.
- Hands-on Adobe Audience Manager (AAM) or similar platform experience.
- Understanding of tagging, segmentation, and digital media channels.
- Dice Id: 91089048
- Position Id: 8996972
- Posted 13 hours ago
Company Info
About GG Tech Global
GG Tech Global ( G3 ) is a specialized IT consultancy firm that excels in providing comprehensive services in digital transformation consulting, enterprise architecture consulting, test advisory, and more. With a strong commitment to driving innovation and empowering businesses, G3 helps organizations navigate the complex digital landscape and unlock their full potential.
Digital Transformation Technology Consulting:
G3 understands the critical role of digital transformation in today's fast-paced business environment. Their expert consultants work closely with clients to develop tailored strategies and roadmaps for successful digital transformations. By analyzing business processes, identifying technological opportunities, and aligning organizational objectives, G3 enables clients to embrace digital disruption, enhance agility, and achieve sustainable growth.
Enterprise Architecture Consulting:
Effective enterprise architecture forms the foundation for successful digital transformations. G3tech's experienced architects provide in-depth expertise in designing and optimizing enterprise architectures that align with business goals. By conducting thorough assessments, defining target architectures, and developing implementation plans, G3tech ensures that clients' technology landscapes are optimized for scalability, flexibility, and future-proofing.
Test Advisory:
Quality assurance and testing play a crucial role in delivering reliable and robust digital solutions. G3 offers comprehensive test advisory services, leveraging industry best practices and cutting-edge tools and methodologies. Their experienced testing professionals assist clients in developing effective test strategies, implementing test automation frameworks, and ensuring the quality and reliability of their digital products and services.
Client-Centric Approach:
Client satisfaction and success are at the forefront of their operations. They adopt a collaborative approach, working closely with clients.
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