Performance Marketing Manager, SEM

RESPONSIBILITIES:
Kforce has a client that is seeking a Performance Marketing Manager, SEM in Fort Lauderdale, FL.

Responsibilities:
* Paid Media Management: Plan, execute, and optimize paid search, social (Meta), and display advertising campaigns using social media platforms to drive traffic and conversions
* Budget Management: Manage and optimize campaigns within seven-figure budgets, ensuring efficient allocation and maximizing return on ad spend (ROAS)
* Product Feed Management: Oversee product feed management, ensuring accurate and up-to-date information for various advertising channels
* Performance Analysis: Analyze large data sets to measure performance, identify trends, and adjust strategies accordingly
* Reporting: Develop and maintain regular reports on campaign performance, including multiple KPIs including ROAS, using Excel and other analytical tools
* Strategy Development: Collaborate with the e-commerce team to develop and implement comprehensive eCommerce marketing strategies
* A/B Testing: Conduct A/B tests to optimize ad creatives, landing pages, and overall campaign performance
* Stay Current: Keep up to date with industry trends, platform updates, and best practices in paid media and eCommerce marketing
* Integrations & Tracking: Manage the technical setup of campaigns, including API integrations, keyword-level tracking, and pixel placement

REQUIREMENTS:
* 3-5 years of hands-on experience in paid search, Meta (Facebook/Instagram), and display advertising
* Strong experience managing product feeds across multiple advertising platforms
* Experience with eCommerce platforms (e.g., Shopify, Magento, BigCommerce)
* Experience with data visualization tools (e.g., Data Studio, Tableau, Power BI)
* Proven experience handling seven-figure ad budgets
* Familiarity with display advertising networks (e.g., Google Display Network, Criteo)
* Familiarity with Google Ads, Meta Ads Manager, Google Analytics, and product feed management tools
* Intermediate to expert-level proficiency in Excel, with the ability to manage and analyze large data sets (pivot tables, VLOOKUP, advanced formulas, etc.)
* Strong analytical mindset with experience in using data to drive decision-making and optimize performance
* Excellent written and verbal communication skills
* Strong attention to detail with the ability to manage multiple tasks and projects simultaneously

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

By clicking ?Apply Today? you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.