Job Title :: Crypto Partner Marketing Manager
Location :: 100% Remote
Duration :: 12+ Months
Interview :: Video
Job Description:
Required skills:
● 5+ years of relevant B2B marketing experience that can span marketing, product marketing, or partner marketing
● At least 4-5 years of product marketing or go-to-market experience; experience working with payments, cryptocurrency, financial technology, or financial services preferred
● Experience working closely with go-to-market partners to build joint marketing plans and execute marketing programs and campaigns that drive mutually beneficial KPIs and new customer acquisition and pipeline generation outcomes
● Experience shaping joint messaging and creating content with partners
● Demonstrated experience in measuring and improving the ROI of marketing investments through an indirect business model leveraging partners
● Deep understanding of the user journey through a partner distribution channel and funnel, sales cycle and product lifecycle and their respective requirements on the partner marketing organization to drive attach and revenue
- Background in SAAS, FinTech is preferred (Crypto, Payments experience would be strongly preferred)
- Experience supporting a global market and global partners
- Experience with Partner Marketing and Product Marketing are strongly preferred
- Experience developing be-spoke partner marketing plans vs large well built out strategies
- Strong execution skills and ability to collaborate with stakeholders and drive deliverables
Additional Qualification (Nice to have)
● Strong skills in building relationships with existing and new partners to align plans, drive clarity, and ensure effective communication of progress
● High agency and adaptability, thriving in a fast-paced environment with the ability to handle ambiguity and work autonomously.
● Big picture thinking and meticulous attention to detail–you’re able to quickly understand overall business objectives, build a well-aligned marketing strategy and drive yourself and your cross-functional partners towards execution.
● Excellent written and verbal communication skills with the ability to influence various stakeholders both internally and externally.
● Excellent analytical skills and the ability to craft actionable insights from complex data
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