Salesforce Marketing Cloud (SFMC) Analyst
International Software Systems, Inc
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Job Details
Skills
- Salesforce Marketing Cloud
- Mailchimp
- HubSpot
- Marketo
- Eloqua
- Google Ads & Meta Ads Manager
- Google Analytics (GA4) & Google Search Console
- CTR
- CVR
- CPC
- ROI
- ROAS
- Data analysis
- SDLC & Agile methodologies
- Salesforce Sales/Service Cloud
- SEO
- SQL / MySQL
- Tableau or Power BI
- Python / R / SPSS
Summary
We are seeking a detail-oriented Salesforce Marketing Cloud (SFMC) Analyst to support the migration of a legacy marketing portal to SFMC. This role involves working closely with IT, marketing stakeholders, and the PMO team to analyze existing systems, support data migration, and ensure seamless transition and campaign performance optimization.
Basic Qualifications
- Bachelor’s degree in Computer Science, Marketing, Analytics, or related field (preferred)
- Minimum 2+ years of professional experience in a business or marketing technology environment
- Relevant internship experience in digital marketing, analytics, or IT support will be considered
Required Skills & Experience
- Familiarity with Salesforce Marketing Cloud (SFMC) or similar platforms (Mailchimp, HubSpot, Marketo, Eloqua)
- Understanding of:
- Campaign configuration
- Audience segmentation
- Marketing analytics & reporting
- Experience with:
- Google Ads & Meta Ads Manager
- Email marketing tools (Mailchimp, Constant Contact)
- Google Analytics (GA4) & Google Search Console
- Strong knowledge of marketing KPIs:
- CTR, CVR, CPC, ROI, ROAS
- Hands-on experience in:
- A/B testing (email, landing pages, ads)
- Data analysis & campaign performance interpretation
- Understanding of:
- SDLC & Agile methodologies
- Cross-functional collaboration (IT + Marketing teams)
- Strong:
- Communication skills
- Documentation & reporting abilities
- Organizational and multitasking skills
Preferred / Specialized Experience
- Hands-on experience with SFMC modules:
- Journey Builder
- Email Studio
- Automation Studio
- Contact Builder
- Experience in:
- Platform migration / replatforming projects
- CRM tools (HubSpot, Salesforce Sales/Service Cloud)
- Digital marketing expertise:
- SEO (SEMrush)
- Paid media campaigns (Google, Meta, LinkedIn)
- Technical & analytical skills:
- SQL / MySQL
- Excel (pivot tables, lookups)
- Tableau or Power BI
- Exposure to:
- Python / R / SPSS
- Conversion Rate Optimization (CRO)
- Experience with:
- Shopify / CMS platforms
- Content & design tools (Canva, Figma, Adobe Suite)
- Familiarity with:
- Project tools (Jira, Confluence, MS Project, Teams)
- Compliance standards (HIPAA, PII, CAN-SPAM, WCAG)
- Certifications (nice to have):
- Google Analytics / Digital Marketing
- IBM Data Science or equivalent
Key Responsibilities
- Support migration from legacy Marketing Portal to Salesforce Marketing Cloud
- Analyze existing campaign data, audience segmentation, and system capabilities
- Document current-state processes, workflows, and integrations
- Assist in data mapping between legacy systems and SFMC
- Build reporting baselines for post-migration performance tracking
- Collaborate with PMO and development teams on:
- Milestones
- Risks
- Status reporting
- Support User Acceptance Testing (UAT):
- Test scripts
- Issue tracking
- Resolution coordination
- Assist with:
- Change management
- Training documentation
- Stakeholder communication
- Work with business users to gather requirements and identify gaps
- Ensure compliance with:
- Data privacy (PII, HIPAA)
- Organizational PMO processes
- Dice Id: 10106963
- Position Id: 8950630
- Posted 19 hours ago
Company Info
International Software Systems, Inc. (ISSI) stands as a prominent IT services provider in Greenbelt, Maryland. Our mission is to deliver exceptional solutions to a diverse range of clients, including Federal, State, Local, and Commercial organizations. With a remarkable history spanning 28 years, ISSI has made significant strides in the industry, establishing offices in California, Florida, and Dallas and offshore facilities in Hyderabad, India, to expand our global reach.
Client satisfaction is our paramount priority at ISSI. We take immense pride in being recognized as an Innovative, Strategic, Sustainable, and Insightful partner by our clients, rather than simply a vendor. Our guiding principle is elegantly simple "Customer First, Cheers Later!"
As a minority-owned small business, we exemplify a commitment to diversity and inclusivity. Our dedication to quality and excellence is evident through our ISO 9001:2015 and 27001:2013 certifications, as well as our CMMI Level 3 certification, attesting to our adherence to industry-leading standards and best practices.
We efficiently cater to various governmental and commercial projects through GSA MAS Schedule, CMS-SPARC, Seaport-e, MD State CATS+, Prince George's CATS, WSSC CATS, CIO-SP3, ITSSC II, and other channels. Additionally, our Minority Business Enterprise (MBE) certifications in Maryland and Virginia solidify our standing as a trusted and reliable partner in the industry.
At ISSI, we thrive on building strong relationships with our clients, always aiming to surpass their expectations by providing innovative solutions that drive their success. We believe in staying ahead of the technological curve, enabling us to adapt and flourish in an ever-evolving IT landscape.
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