We are looking for aSenior Acquisition and Performance Marketing Managerto own and scale oursearch acquisition engine, with a primary focus onGoogle Ads, Microsoft Ads (Bing), andApple Search Ads. This role is for ahands-on performance marketerwho has directly managedlarge budgets, thrives in data, and knows how to blendstrategy, execution, and experimentationto drive profitable growth. This role is in service to increase our account growth and revenue through mainly SEM, app search, and other digital channels. We are looking for an experienced B2C marketing leader who can leverage customers insights and data to create a growth marketing strategy and execute it. This role will report to the VP of the Direct-to-Consumer business unit. Youll have end-to-end ownership of the SEM channel (from strategy and forecasting to daily execution and optimization) and play a key role in leveraging AI and automation to improve efficiency, scale, and performance.
Key Responsibilities
Own and scale SEM channels end-to-end
Lead strategy and execution forGoogle Ads, Microsoft Ads, andApple Search Ads
Manage and optimizelarge monthly budgetsdirectly (not via agencies)
Drive performance across key metrics: CAC, LTV, ROAS, volume, and efficiency
Be deeply hands-on
Build, launch, and optimize campaigns, keywords, bids, creatives, and landing page strategies
Conduct ongoing testing across match types, bidding strategies, creatives, and audience signals
Actively manage budgets, pacing, and forecasts
Use data to drive decisions and budget management
Own and optimize channel budgets, ensuring efficient allocation and ROI delivery
Analyze performance using platform data, analytics tools, and attribution models
Build insights that inform growth strategy, testing roadmaps, and investment decisions
Partner with analytics, product, and finance teams to align goals and measurement
Create and present performance dashboards, channel forecast and post campaign analysis to senior leadership
Leverage AI and automation
Utilize platform automation, scripts, and AI-driven bidding and targeting strategies
Experiment with AI tools to improve keyword expansion, creative iteration, performance analysis, and scalability
Stay current on emerging AI capabilities across paid search and app marketing
Stay ahead of industry trends
Maintain deep knowledge of the evolving SEM landscape (privacy changes, match type evolution, attribution shifts, Apple ecosystem updates)
Apply best practices across web and app paid search
Continuously identify new opportunities for growth and efficiency
Collaborate cross-functionally
Work closely with product, lifecycle, creative, and engineering teams to improve conversion and downstream performance
Provide clear performance updates and recommendations to leadership
Partner with Compliance, Legal, Analytics, Product, and the Brand teams to ensure seamless and compliant campaign execution
Qualifications
7+ yearsof performance marketing experience, with deep expertise inSEM
Proven experience managinglarge SEM budgets directly(six- to seven-figure monthly spend)
Strong hands-on experience with:
Google Ads
Microsoft Ads (Bing)
Apple Search Ads
Experience marketingapps and/or high-scale consumer productspreferred
Highlydata-drivenwith strong analytical and problem-solving skills
Comfortable owning bothstrategy and execution
Demonstrated experience usingautomation and AIto optimize and scale performance
Strong communication skills and ability to influence across teams
Self-starter mindset with a bias toward action and experimentation
Bachelors degree in marketing, business, or related field
Plus: Experience in fintech, technology, subscription, and software is ideal
PayRate : $65-75/hr,W2
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