Specialty & Wellness Marketing Manager

Our client is seeking a flexible, driven, entrepreneurial-minded marketer to accelerate growth across our Specialty & Wellness focus markets. This role will  own client-level and market-level marketing activation for a portfolio of clients, including contractual partnerships, and independents, working under the VP, Specialty and Wellness.  

This role will partner closely with Sales, Client Management, Analytics, Digital, Lifecycle/CRM, Product, and agency teams to deploy B2B and B2B2C programs that drive provider/location engagement, consumer applications, purchase volume, usage/retention, and NCS from our focus markets. 

Essential Responsibilities 

B2B & B2B2C Campaign Strategy and Execution 

• Campaign execution & trafficking: manage multiple campaigns, across multiple channels with various timelines, balance and prioritize deliverables to meet business timelines and goals.  Channels are digital first but could include email, paid digital/search, social, and direct mail.  Develop calendars and manage campaigns to budgets. A key part of this role is managing administrative tasks such as entering projects into campaign management tools (Workfront) and data entry. 

• Client marketing support: execute and traffic client marketing campaigns and deliverables to support B2B2C initiatives, consumer application volume, and other objectives.  Must be able to communicate and work with clients with limited supervision.  Must be comfortable working in a digital environment.   

• Edit marketing pieces and ensure materials are grammatically correct. Strong attention to detail.  

• Project management: support marketing team in launching and growing strategic initiatives including project timelines, road maps, PowerPoints, and execution of deliverables as needed. Uphold sense of urgency and accountability in all requests.  

• Lead end-to-end execution of multi-channel B2B and B2B2C campaigns to drive: 

• provider/location onboarding and engagement 

• consumer applications, approvals, and purchase volume growth 

• usage and retention through lifecycle motions 

• Execute targeted account-based/segment-based marketing for priority partner segments and locations. 

• Drive point-of-sale/in-location conversion through toolkits, signage, scripts, and training/enablement materials that make financial conversations easier for front-line teams. 

• Build and optimize market acquisition and lifecycle communications including email automation and journey mapping (e.g., Salesforce Marketing Cloud or similar platforms) working with cross-functional teams.  

• Create and manage content to support acquisition and engagement objectives (case studies, webinars, one-pagers, playbooks, emails, partner toolkits). 

Measurement, Insights, and Optimization 

• Use analytics, testing, and segmentation to optimize performance; recommend improvements to targeting, messaging, channel mix, and offers/promotions (where applicable). 

• Track and communicate outcomes against KPIs (e.g., lead volume, conversion, applications, approvals, purchase volume, usage, ROI). 

Cross-Functional Leadership (No Direct Reports) 

• Influence and coordinate work across internal partners (Sales, Client Management, Lifecycle, Product, Operations, Risk/Compliance, Finance, Creative/Agency) to deliver quality work on time. 

• Perform other duties and/or special projects as assigned. 

Qualifications/Requirements 

• Bachelor’s Degree or in lieu of a degree, a high school diploma/GED and 5+ years of relevant marketing experience. 

• Minimum 4+ years experience developing and executing multi-channel marketing campaigns (email/CRM, digital, social, direct mail and/or in-location). 

• Workfront experience required and is a large part of helping execute and traffic marketing campaigns. 

• Demonstrated experience in B2B marketing; B2B2C experience strongly preferred. 

Desired Characteristics 

• Healthcare/wellness, specialty services, or financial products marketing experience (plus). 

• Experience with Salesforce CRM and Marketing Cloud (or comparable platforms). 

• Digitally savvy with working knowledge of paid media concepts, landing pages, tagging/measurement, and optimization. 

• Strong project management and prioritization skills; thrives in ambiguity and fast-paced, matrixed organizations. 

• Strong communicator and collaborator with the ability to influence without authority.