Growth Marketing Manager

Your Impact

As a Growth Marketing Manager, you will own initiatives across the full marketing funnel, ensuring efforts are focused, prioritized, and aligned to driving measurable pipeline outcomes. You’ll guide strategy, channel integration, audience targeting, and campaign execution to accelerate growth.

You will take a data-driven approach, using insights, experimentation, and audience segmentation to continuously optimize how we acquire, engage, and convert ideal customers. This role is about strategic impact, not just executing isolated campaigns.

Key Responsibilities

Campaign Strategy & Execution

• Align campaign planning to pipeline and SQL targets, tying every effort to measurable outcomes

• Identify and prioritize high-impact campaigns based on audience, channel, and expected return

• Define how channels (lifecycle, partnerships, content, events, paid) work together within campaigns

• Coordinate campaign execution from planning through launch across teams

• Make tradeoff decisions on where to invest vs. what not to run

Audience & Data Segmentation

• Develop and refine audience segmentation strategies based on ICP and behavior

• Ensure campaigns target the right accounts and personas

• Partner with RevOps to improve data quality, segmentation, and targeting accuracy

Experimentation & Funnel Optimization

• Identify bottlenecks across the funnel and develop hypotheses to improve conversion and pipeline generation

• Design and run experiments across channels, messaging, and audiences

• Analyze campaign and funnel data to uncover insights and recommend optimizations

• Scale successful initiatives and iterate on underperforming programs

Reporting & Insights

• Develop visibility into campaign performance and pipeline contribution

• Translate performance data into clear recommendations and next steps

• Support data-driven decision-making across the marketing team

Training & Development

• Work closely with leadership to understand the full marketing ecosystem, including funnel performance, campaign reporting, channel efficiency, and pipeline strategy

• Early priorities include evaluating campaign performance, identifying funnel bottlenecks, and developing frameworks for improvement

What We Are Looking For

• 4–7 years of B2B marketing experience, ideally in demand generation, lifecycle, or growth marketing

• Strong understanding of funnel metrics and how marketing drives pipeline

• Experience prioritizing campaigns based on business impact

• Ability to identify high-value campaigns and confidently push back on less effective initiatives

• Skilled in audience segmentation and targeting high-value accounts

• Strong data instincts and ability to translate insights into actionable decisions

• Systems thinking mindset: connecting channels, campaigns, and funnel stages into cohesive strategies

• Comfort operating in ambiguity and making judgment calls

• Bias toward action: moving quickly from idea to execution and iterating continuously