Adobe Journey Optimizer (AJO)
• Design and develop Event-Based and Audience Qualification Journeys.
• Configure Email, SMS, Push Notification, In-App, and Web Channel campaigns.
• Implement Offer Decisioning, Dynamic Content, Personalization, and Content Templates.
• Configure Journey Entry/Exit Criteria, Decision Splits, and Journey Orchestration.
• Support Journey Testing, Monitoring, Troubleshooting, and Production Deployment.
• Collaborate with business and marketing teams to convert requirements into scalable customer journeys.
Adobe Experience Platform (AEP)
• Develop and maintain XDM Schemas, Datasets, Identity Namespaces, and Merge Policies.
• Configure Real-Time Customer Profile (RTCP/RTCDP).
• Build and support Batch and Streaming Data Ingestion pipelines.
• Design audience segmentation and profile activation strategies.
• Implement identity resolution and profile stitching.
• Ensure compliance through DULE policies, consent management, and data governance. Customer Journey Analytics (CJA)
• Create and manage Connections and Data Views.
• Build dashboards, reports, calculated metrics, and visualizations.
• Analyze customer journey performance and campaign effectiveness.
• Partner with business stakeholders to derive actionable insights from customer behavior.
Required Technical Skills
• Adobe Journey Optimizer (AJO)
• Adobe Experience Platform (AEP)
• Customer Journey Analytics (CJA)
• Real-Time CDP (RTCDP)
• XDM Schema Design
• Identity Resolution & Merge Policies
• Audience Segmentation
• Adobe Web SDK / Adobe Launch
• REST APIs
• SQL / Query Service
• Batch & Streaming Data Ingestion
• Journey Personalization & Offer
• Bachelor''s degree in Computer Science, Information Technology, or related field.
• Adobe certifications in AJO, AEP, or RTCDP are preferred
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