HTML Email Designer

Responsibilities

• The contractor will support two core workstreams.
• First, they will produce email newsletters within our established HTML templates: updating content, images, and layout while maintaining the integrity of the existing theme.
• Second, they will design and build custom HTML emails from scratch to match provided creative designs for one-off or campaign-specific sends.
• All work must render consistently and responsively across major email clients and devices.
• Support HTML email design and development for marketing and communication campaigns.
• Update and build email newsletters using existing HTML templates, including updating content, images, and layout while maintaining the current design structure and brand standards.
• Design and develop custom HTML emails from scratch based on provided creative designs or campaign requirements.
• Ensure all email designs render consistently across major email clients such as Outlook, Gmail, Apple Mail, and mobile devices.
• Strong proficiency in HTML for email development.
• Experience working with email templates and modifying existing layouts.

Requirements

• Fluency in HTML for email is a must, which means deep familiarity with the quirks of email rendering across Outlook, Gmail, Apple Mail, and mobile clients.
• The contractor should be comfortable working within the provided templates and building new elements as needed, and they must rigorously test finished work for cross-client and cross-device consistency, because this is a backup role, flexibility is essential: they will need to accommodate short-turnaround projects and be a responsive communicator when it comes to design changes, feedback, and questions.

How This Role Work

• This is a retainer-based engagement, not a traditional employment or pure freelance arrangement.
• The contractor will receive a monthly retainer fee in exchange for guaranteed availability and a commitment to priority on our projects.
• This is an ad-hoc / on-call backup role for the in-house email design team.
• It is not a full-time (40 hours/week) position and also not a traditional part-time role.
• The resource will step in when the primary designer is on leave, PTO, or unavailable.
• The expected workload is approximately 80 100 hours per year, depending on business needs.
• Since this is an on-call/retainer-based engagement, the resource can continue working with other companies while supporting client requirements.

Here's what that looks like in practice:

• The retainer secures your availability and responsiveness when we reach out, we expect acknowledgment within 48 hours and the ability to begin work promptly.
• Actual project work will be billed hourly at an agreed-upon rate on top of the retainer.
• During quieter months the contractor may not be called on at all, but the retainer ensures they stay familiar with our templates, brand standards, and workflows so you can ramp quickly when needed.
• Will provide as much advance notice as possible for planned absences and understand that short-notice requests are part of the nature of this role.
• Retainer terms, hourly rate, and any monthly hour minimums or caps will be discussed and agreed upon before engagement begins