CRM and Lifecycle Manager, New Product Growth

Ready to be pushed beyond what you think you're capable of?

At Coinbase, our mission is to increase economic freedom in the world. It's a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform - and with it, the future global financial system.

To achieve our mission, we're seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company's hardest problems.

Our work culture is intense and isn't for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there's no better place to be.

While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.

Coinbase is looking for a CRM & Lifecycle Marketing Manager to join the Marketing Platforms team. The work will center on creating offers and notifications for emerging products (prediction markets, simple derivatives, token sales) to increase adoption and deepen retention. The Marketing Platforms team is passionate about growth, activation, retention, and reactivation of Coinbase customers, working hand-in-hand with product & engineering teams to achieve our ambitious targets.

With a focus on emerging product growth, you will build complex lifecycle marketing journeys, leverage our ML-powered targeting to deliver highly relevant notifications and in-product promotions to users, and configure incentives in our incentives platform. The ideal candidate would also have experience in crypto or fintech CRM & lifecycle marketing.

What you'll be doing:

• Strategy
• Understand key drivers in lifecycle marketing to achieve ambitious adoption and retention goals for emerging products
• Identify gaps in current customer journeys and devise actionable plans to improve them
• Maintain line of sight across key lifecycle pillars (onboarding/engagement) and bubble up insights on what is working vs. what is not
• Execution
• Build, execute, and monitor complex lifecycle marketing journeys across email, push, and in-product channels
• Leverage ML-powered targeting to deliver highly relevant notifications and in-product promotions to users
• Configure and manage incentives within our incentives platform to drive product adoption
• Ensure all communications deliver the best customer experience
• Measurement
• Work with analytics teams to develop robust reporting metrics
• Analyze campaign performance and extract key insights to optimize future efforts
• Track and report on adoption and retention metrics for emerging products

What we look for in you:

• 3+ years of CRM experience including email, push, and in-app notifications
• Experience building and executing complex CRM campaigns and multi-step customer journeys
• Experience with enterprise-level CRM platforms (e.g., Salesforce Marketing Cloud, Iterable, Braze, etc.)
• Familiarity with ML-powered targeting, audience segmentation, and personalization strategies
• Experience configuring and managing incentive or promotional platforms
• Basic SQL skills
• Solid understanding of basic HTML for email, email best practices & industry standards
• Comfortable setting up & executing experiments (A/B, multivariate) to track business impact, analyzing the data, and extracting key insights
• Exceptional written and verbal communication skills
• Meticulous attention to detail and the ability to work towards tight deadlines
• Strategic thinker able to synthesize and prioritize inputs from various perspectives to create an actionable plan
• Skilled at working cross-functionally, a self-starter and a quick learner
• Willingly takes the initiative, consistently does more than is required, and actively participates as part of a cross-functional team

Nice to haves:

• Intermediate SQL skills
• Experience using real-time personalization platforms like Moveable Ink
• Technical degree or extensive experience working in fast-growth startups/tech companies
• Familiarity with email testing tools such as Inbox Monster, Litmus, or Email on Acid
• Experience marketing fintech or crypto products
• Experience with incentive/promotional campaign management and optimization
• Familiarity with machine learning concepts and their application to marketing

Job #: P75936

#LI-Remote

Pay Transparency Notice : Depending on your work location, the target annual base salary for this position can range as detailed below. Full time offers from Coinbase also include bonus eligibility + equity eligibility + benefits (including medical, dental, vision and 401(k)).

Base salary range shown. Total compensation also includes equity and bonus eligibility and benefits:

$113,815-$133,900 USD

Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.
Commitment to Equal Opportunity

Coinbase is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Employee Rights and the Know Your Rights notices by clicking on their corresponding links. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here).
Global Data Privacy Notice for Job Candidates and Applicants

Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. For US applicants only, by submitting your application you are agreeing to arbitration of disputes as outlined here.
AI Disclosure

For select roles, Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. A human recruiter will review your interview responses, provided in the form of a voice recording and/or transcript, to assess them against the qualifications and characteristics outlined in the job description.

For select roles, Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate.

The above pilots are for testing purposes and Coinbase will not use AI to make decisions impacting employment . To request a reasonable accommodation due to disability, please contact accommodations[at]coinbase.com