Sr. Marketing Specialist, B&I (Business & Industry Sector) (W2 ONLY Local to Charlotte, NC)

Sr. Marketing Specialist, B&I (Business & Industry) / W2 ONLY / Charlotte, NC (onsite as needed, 1-2x/week max) / 4 months contract

About our Customer:

Our direct customer, a global Fortune 500 company & a leader in the Food Services industry is looking for a senior Sr. Marketing Specialist, B&I

YOUR ROLE:

As a Sr. Marketing Specialist, B&I, you will support the marketing planning and execution of marketing campaigns, programs, and launches of client s products and services in the Business & Industry sector.

You are passionate about innovation and driving the future of hospitality. Our organization will look to you for expertise in relationship management, marketing strategies, and excellent project management skills.

RESPONSIBILITIES:

• Support the Sr. Marketing Manager in the ideation and development of marketing strategies that drive the adoption, conversion, and engagement of operator-facing and customer-facing digital products

• Implement and execute launch activities and ongoing marketing communications/campaigns/promotions to operators and customers, which include coordination of multiple internal teams (Product, UX Design, Data, PMO, Digital Strategy)
• Collaborate with the Creative Services team and client Content Marketing on the development of creative assets for multiple channels
• Build solid working relationships with various sectors and technology partners

WHAT YOU'LL BRING:

• Bachelor's degree with a focus in business, marketing or communications

• 3+ years of related business and marketing experience
• Excellent project management skills
• Experience developing multi-channel marketing plans, campaigns, and promotions across traditional and digital channels
• Excellent written and verbal communication skills
• Proficient in Microsoft PowerPoint, Word, and Excel
• The ability to travel (USA) for technology launches (<10%)
• Experience with Adobe Photoshop, Illustrator and InDesign is a plus
• Experience working in a food service or technology company is a plus
• Data-driven marketing mind with an eye for creativity