Job Role: MarTech Chief Architect

Role: MarTech Chief Architect
Location: Madison Avenue, New York City, NY (Hybrid – 3 days/week onsite)
Duration: 12 Months

Position Overview:

We are seeking an experienced MarTech Chief Architect to lead the architecture, design, and delivery of enterprise marketing technology solutions. The ideal candidate will have 10+ years of experience, including 3+ years leading digital marketing initiatives within BFSI or similar industries. This role will focus on Adobe Experience Cloud, Customer Data Platforms (CDP), personalization, marketing automation, and data-driven customer engagement strategies while ensuring scalability, security, and compliance.

Key Responsibilities:

• Lead end-to-end MarTech architecture, solution design, and implementation across Adobe Experience Cloud platforms including AEM, Marketo, Target, Analytics, and CDP.
• Define architecture frameworks, integration patterns, data models, and technology standards to support enterprise marketing initiatives.
• Drive personalization, customer segmentation, marketing automation, campaign orchestration, and measurement strategies.
• Collaborate with business, marketing, product, and technology teams to translate business objectives into scalable MarTech solutions and roadmaps.
• Provide technical leadership to delivery teams, ensuring solutions meet quality, performance, security, and governance standards.
• Support client-facing initiatives, including presales activities, proof of concepts (POCs), solution demonstrations, and MarTech best practice adoption.
• Mentor teams and guide cross-functional stakeholders through complex digital transformation programs.

Required Qualifications & Skills:

• 10+ years of experience in technology, with strong expertise in digital marketing and MarTech architecture.
• 3+ years of experience leading digital marketing programs, preferably within BFSI or regulated enterprise environments.
• Deep knowledge of Adobe Experience Cloud solutions including AEM, Marketo, Target, Analytics, and Adobe Experience Platform/CDP.
• Strong understanding of digital channels, audience segmentation, attribution models, and marketing performance measurement.
• Experience designing API integrations, cloud-based solutions, enterprise data models, and governance frameworks.
• Proven ability to lead teams, manage stakeholders, and drive delivery across complex environments.
• Strong understanding of security, compliance, consent management, and responsible data practices.

Preferred Qualifications:

• Experience working on BFSI marketing technology initiatives involving PII data, consent management, and enterprise data operations.
• Exposure to Salesforce Marketing Cloud, Google Analytics 4 (GA4), and AI-powered personalization solutions.
• Experience implementing large-scale customer engagement and digital transformation programs.