ICF is seeking a dynamic, results-driven Partner Marketing Manager to lead and execute joint go-to-market (GTM) strategies with our most strategic technology partners. This role will be pivotal in shaping and amplifying ICF's brand presence, driving demand generation, and accelerating partner-sourced revenue.
The ideal candidate will bring deep experience in partner marketing, channel development, and integrated campaign management, with a proven track record of building high-impact alliances and delivering measurable business outcomes. They will also have solid experience working in the public sector or highly regulated industries, as well as technology and/or product marketing campaigns.
This position will sit on ICF's corporate marketing team and work in close collaboration with our Digital Platforms Practices and Alliances to fully leverage our technology partner ecosystem to advance pipeline and brand positioning. We're not a typical consulting firm, so we're not looking for a typical Marketing Manager. We're looking for a team player who can not only execute a marketing strategy but also understands how to translate complex ideas and data into engaging campaigns.
This is a hybrid role based from our global headquarters, Reston, VA.
What you will do - Strategic Partnership & GTM Leadership
- Establish and maintain strong relationships with key technology partners, serving as a strategic advocate for our marketing needs and working with partner managers to elevate ICF's stature within partner organizations.
- Develop and maintain an annual joint marketing plan for each priority technology partner, including social media strategy.
- Work in tight alignment with our Digital Platform and Alliances team, serve as a marketing liaison between internal account teams and our technology partners channels, fostering strong collaboration and strategic connections.
- Identify and pursue new co-marketing opportunities, expand marketing relationships, and manage the partner ecosystem to maximize ROI and pipeline growth.
- Campaign & Content Development
- Lead the planning, execution, and optimization of multi-channel partner marketing programs, including digital campaigns, events, webinars, and thought leadership initiatives.
- Develop and own joint messaging and value propositions that communicate the unique benefits of ICF and our technology partner solutions
- Create new (and manage existing) collateral, solution briefs, demos, presentations, and integrated marketing assets that support joint GTM efforts.
- Develop and manage partner marketing/funding portals.
- Align partner-specific GTM content, promotions, and campaigns with strategic business and brand goals.
- Support event planning and execution for partner and industry events, including sponsorships and strategic participation.
- Performance Analysis & Reporting
- Track and report on key performance metrics, analyze campaign results, and make data-driven recommendations for future initiatives.
- Regularly review pipeline performance with stakeholders, optimizing partner content and marketing assets for maximum impact.
What you will bring with you - 7+ years of experience in partner marketing, channel development, or integrated enterprise-focused marketing roles, preferably in technology, consulting, or public sector environments.
- 3+ years of experience in developing and executing joint GTM strategies and/or integrated campaigns.
What we'd like you to bring with you - Bachelor's degree in Marketing, Business, Communications, Information Technology, or related field.
- Experience with marketing automation, CRM, and sales enablement tools (e.g., Dynamics, Salesforce, HubSpot, Marketo, Seismic).
- Familiarity with emerging technologies and industry trends relevant to ICF's markets.
- Proven ability to build and nurture relationships with external partner marketing teams.
- Marketing experience with a B2G services company
- Demonstrated success leveraging partner market development funds from technology partners (Particularly with partners like AWS, ServiceNow, Salesforce, Appian).
- Strong writing and presentation skills, with a track record of creating impactful collateral and sales enablement resources.
- Ability to translate technical offerings in compelling marketing messages
Professional skills - Strategic thinking, business acumen, and market analysis
- Partner and channel management
- Demand generation and digital marketing
- Sales enablement and thought leadership
- Project management and cross-functional collaboration
- Data-driven decision making and ROI analysis
- Storytelling and content creation
- Adaptability and agility
- Excellent communication, collaboration, and interpersonal skills.
- Ability to work across teams and departments in a highly collaborative way.
Working at ICF ICF is a global advisory and technology services provider, but we're not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.
We can only solve the world's toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO policy.
We will consider for employment qualified applicants with arrest and conviction records.
Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation, please email and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
Read more about workplace discrimination rights or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act.
Candidate AI Usage Policy At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process.
However, we understand that some candidates may require accommodation that involves the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.
Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.
The pay range for this position based on full-time employment is:
$98,187.00 - $166,919.00
Reston, VA (VA30)
Never miss an opportunity! Create an alert based on the job you applied for.
