MarTech Product Manager Insurance (Financial Services)
Hybrid in New York, NY, US • Posted 13 days ago • Updated 23 minutes ago
Capgemini America, Inc.
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Job Details
Skills
- Adobe Marketing Cloud
- Agile
- Analytical Skill
- Analytics
- Business Marketing
- Campaign Management
- Communication
- Customer Acquisition
- Customer Analysis
- Customer Relationship Management (CRM)
- Data Integration
- Digital Marketing
- Dynamics
- FOCUS
- Financial Services
- HubSpot
- Insurance
- KPI
- Marketing
- Marketing Automation
- Marketo
- Optimization
- Privacy
- Product Management
- Product Requirements
- Regulatory Compliance
- Return On Investment
- Roadmaps
- Salesforce.com
- Scrum
- Product Roadmap
- Stakeholder Management
- Digital Transformation
- MarTech
- Customer Engagement
- Customer Experience (CX)
- GoToMarket
- A/B Testing
- Personalization
- CDP
- Customer Data Platform
- Salesforce Marketing Cloud
- Adobe Experience Cloud
- Google Analytics
- GA4
- ROI Analysis
- Data Privacy Compliance
- GDPR
- CCPA
- Omnichannel Marketing
- Marketing Platforms
- Platform Integration
- API Integration
- Agile Product Management
- User Stories
- Backlog Management
- EndtoEnd Product Lifecycle
- Experimentation
- Lifecycle Marketing
Summary
Role Overview
We are seeking an experienced MarTech Product Manager to lead the strategy, roadmap, and delivery of marketing technology platforms within the Insurance domain. This role will own the endtoend product lifecycle for MarTech capabilities that drive customer acquisition, engagement, and retention while operating within a highly regulated financial services environment.
You will partner closely with Marketing, Technology, Data, and Business stakeholders to modernize digital marketing capabilities and deliver measurable business impact.
Key Responsibilities
- Define and execute the MarTech product roadmap, aligning business goals, customer journeys, and platform capabilities
- Own the endtoend product lifecycle from discovery and prioritization through delivery, adoption, and optimization
- Partner with marketing, CRM, data, and engineering teams to deliver integrated MarTech solutions
- Lead integration and optimization of platforms such as CRM, marketing automation, analytics, CDP, and personalization tools
- Translate business and marketing requirements into clear product requirements and technical user stories
- Analyze customer data, campaign performance, and market trends to identify opportunities for growth and experience improvement
- Ensure solutions meet insurance regulatory, compliance, and data privacy requirements
- Define KPIs, track product performance, and continuously optimize based on ROI and customer impact
Required Skills & Experience
- 5+ years of experience in Product Management, with a focus on MarTech or digital marketing platforms
- Strong knowledge of the Insurance or Financial Services domain
- Handson experience with MarTech platforms such as Salesforce, Adobe Experience Cloud, Marketo, HubSpot, Dynamics 365, or similar
- Experience working with CRM, campaign management, analytics, and personalization technologies
- Ability to bridge business, marketing, and technology teams with clear communication and leadership
- Experience operating in Agile / Scrum product delivery environments
- Strong analytical mindset with experience defining and measuring product KPIs
Nice to Have
- Experience with CDP, data integration, or customer analytics platforms
- Exposure to agent-based or omnichannel insurance models
- Prior experience driving digital transformation initiatives
About Capgemini:
Capgemini is an AI-powered global business and technology transformation partner, delivering tangible business value. We imagine the future of organizations and make it real with AI, technology and people. With our strong heritage of nearly 60 years, we are a responsible and diverse group of 420,000 team members in more than 50 countries. We deliver end-to-end services and solutions with our deep industry expertise and strong partner ecosystem, leveraging our capabilities across strategy, technology, design, engineering and business operations. The Group reported 2024 global revenues of €22.1 billion.
Make it real |
Life at Capgemini:
Capgemini supports all aspects of your well-being throughout the changing stages of your life and career. For eligible employees, we offer:
• Flexible work
• Healthcare including dental, vision, mental health, and well-being programs
• Financial well-being programs such as 401(k) and Employee Share Ownership Plan
• Paid time off and paid holidays
• Paid parental leave
• Family building benefits like adoption assistance, surrogacy, and cryopreservation
• Social well-being benefits like subsidized back-up child/elder care and tutoring
• Mentoring, coaching and learning programs
• Employee Resource Groups
• Disaster Relief
- Dice Id: KANBAY
- Position Id: 8867048
- Posted 13 days ago
Company Info
Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology.
The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of over 325,000 team members more than 50 countries.
With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2021 global revenues of 18 billion.
Get The Future You Want | www.capgemini.com
When you join Capgemini, you become a part of a diverse collective of freethinkers, entrepreneurs and experts, all working together to unleash human energy through technology, for an inclusive and sustainable future.
What we offer:
Experiences with challenge and impact
You will get a chance to work on complex global projects to make a broader impact by leveraging innovative portfolio offers from us. Unparalleled industry and sectorial expertise to foster your growth to give you the experiences you need to go further in your journey.
Freedom to explore and innovate
You will get opportunities to be bold, try new things and really make your mark. Our strategic partnership with technology leaders, award-winning Capgemini Research Institute and alliances with startups provides you with an ecosystem to innovate fueled by an entrepreneurial spirit.
A network of people to inspire you
From 7 people in 1967 to over 325,000 employees in more than 50 countries today, people are at the heart of everything we do. You ll belong to an inclusive network of people to learn from each other, share knowledge and be part of a global team.
Our culture of camaraderie and team spirit will enhance your experiences and your career with us.
An environment where you thrive
We are passionate about finding new ways technology can help us reimagine what s possible. Our people-driven culture, ethics and values will guide you to harness that energy source inside you to get the future you want. We are rated as the most ethical company to work in, 10 years in a row.
Learning for life
You will have access to an always-on learning ecosystem designed to spark your curiosity and fuel your imagination. We have partnered with some of the world's leading learning and development content providers to help you build skills of the future, today.
The flexibility to work your way
We give you the digital tools and flexibility to gain meaningful experiences and connections to build the ways of working that are right for you. Our collaborative and agile work environment supports you to drive your professional development in the most suitable conditions.
An opportunity to make the difference
Together, we fight exclusion, promote diversity, preserve natural resources, act on climate change and ensure equal opportunities. And we help our clients do it too. Our goal is to be carbon net-zero by 2030. Let s take on the challenge, together.
About Us
Headquartered in Paris, France and operates in more than 50 countries with 325,000 team-members.
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