MarTech Architect (Adobe & Enterprise Marketing Platforms) - Remote

Job Title: MarTech Architect (Adobe & Enterprise Marketing Platforms)

Experience: 16+ Years

Location: Remote

Role Summary

We are seeking an experienced MarTech Architect with strong expertise in Adobe and enterprise marketing technology ecosystems. This role will be responsible for defining end-to-end marketing architecture, driving digital transformation, and enabling scalable, data-driven, and personalized customer experiences across channels.

Key Responsibilities

• Define and lead end-to-end MarTech architecture covering web platforms, analytics, personalization, campaign management, and customer data platforms (CDP).
• Design and implement solutions using Adobe Experience Manager (AEM) across both front-end and back-end layers.
• Architect and integrate modern web platforms along with marketing technology ecosystems and third-party tools.
• Lead analytics strategy and implementation, including data design, tracking frameworks, reporting, and insights enablement.
• Design and manage tag management frameworks, including data layer architecture (event-driven and traditional models).
• Drive personalization and experimentation strategies, enabling targeted customer experiences.
• Architect and implement Customer Data Platform (CDP) solutions, including:
  • Real-time customer data management
  • Identity resolution and segmentation
  • Activation across marketing channels
• Enable integrations with conversational AI and advanced customer engagement platforms.
• Lead campaign management and orchestration implementations across enterprise marketing tools.
• Design and implement B2B and B2C marketing automation solutions.
• Drive customer lifecycle orchestration and platform migrations where applicable.
• Ensure best practices in data governance, privacy, consent management, and data quality.
• Define MarTech roadmaps, transformation strategies, and architectural standards.
• Lead client interactions including discovery sessions, solution design discussions, demos, and proof-of-concepts.
• Collaborate with cross-functional teams to align marketing technology with business goals.
• Provide technical leadership, mentorship, and architectural governance across programs.

Required Skills & Experience

• 16+ years of experience in Marketing Technology, Digital Architecture, or MarTech Consulting.
• Strong expertise in enterprise marketing platforms, including Adobe ecosystem and marketing automation tools.
• Proven experience with enterprise integrations, APIs, and event-driven architectures.
• Solid understanding of:
  • Customer data platforms (CDP)
  • Identity resolution
  • Personalization strategies
  • Omnichannel customer journeys
• Experience working in client-facing and consulting environments.
• Strong communication, stakeholder management, and presentation skills.

Preferred Qualifications

• Experience with multi-platform marketing ecosystems and integrations.
• Exposure to AI-driven marketing, personalization, or conversational platforms.
• Experience in large-scale digital transformation programs.