Salesforce Marketing Cloud (SFMC)

Coppell, TX, US • Posted 16 hours ago • Updated 16 hours ago

Contract Independent

Contract W2

Contract Corp To Corp

On-site

Depends on Experience

Fitment

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Salesforce
Marketing Cloud
SFMC

Summary

Role - Salesforce Marketing Cloud (SFMC)
Location - Coppell, TX OR Pleasanton, CA

Key Responsibilities 1. Platform Leadership & Governance

Lead end-to-end implementation of Salesforce Marketing Cloud across multiple business units.
Oversee platform governance, roadmap, adoption, and scalable architecture.
Establish best practices around platform usage, security, compliance, and data retention.

2. Solution Design & Technical Implementation

Architect SFMC solutions including Email Studio, Journey Builder, Automation Studio, Contact Builder, Personalization Studio
Design and implement automation workflows, personalized campaigns, preference centers, and multi-channel journeys.
Build and optimize data models, data extensions, and segmentation logic.
Develop customizations using AMPscript, SQL, APIs, and integrate with Salesforce CRM and external systems.
Set up and monitor SFMC connectors and data synchronization processes.

3. Cross-Functional Collaboration

Partner with marketing, sales, data, and IT teams to translate business requirements into technical solutions.
Guide internal and external development/support teams.

4. Quality Assurance & Optimization

Manage testing cycles (UAT, regression, performance testing) and ensure high-quality platform delivery
Lead deliverability monitoring, including IP reputation, authentication, and bounce management.
Interpret Marketing Cloud Intelligence analytics for continuous optimization.

5. Team Leadership & Enablement

Lead and mentor SFMC developers, consultants, and specialists.
Provide technical guidance, documentation, and training to stakeholders and end-users.

Required Skills & Qualifications
Technical Skills

5+ years handson experience with Salesforce Marketing Cloud.
Expertise in Email Studio, Journey Builder, Automation Studio, Contact Builder.
Strong SQL, AMPscript, HTML/JavaScript, API development skills.
Experience with Salesforce CRM integration and data pipelines.

Leadership & Strategy

2+ years of team lead or technical leadership experience.
Ability to translate business needs into scalable marketing automation solutions.

Preferred Certifications

Salesforce Marketing Cloud Consultant
Salesforce Email Specialist
Salesforce Marketing Cloud Developer

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

Dice Id: 90942645
Position Id: 8889177
Posted 16 hours ago

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Salesforce Marketing Cloud (SFMC)

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