Job Description: Key Responsibilities Digital Experience Strategy & Leadership
- Define and execute the global digital experience strategy focused on discoverability, engagement, conversion efficiency, and digital performance.
- Establish a scalable global operating model that supports multilingual experiences, regional needs, and enterprise-wide brand and experience consistency.
- Translate business objectives and audience insights into digital experiences that improve visibility, navigation, content quality, and relevance across global markets.
- Provide strategic oversight of the external development and UX agency and set experience requirements, partnering with the Marketing Technology team that owns the underlying platform and technical systems.
- Oversee digital experience implications of M&A, guiding decisions on consolidation, migration, content harmonization, and experience alignment to maintain a unified global brand and platform strategy.
AI-First Digital Experience & GEO Visibility
- Embed AI-driven practices across digital experience design, personalization, content modeling, and user journeys.
- Lead strategies that ensure discoverability and authority across traditional search, AI-powered search experiences, and Generative Engine Optimization (GEO) surfaces.
- Establish standards for structured content, metadata, semantic tagging, modular content, and schema to improve visibility and answerability within AI engines and LLMs.
- Partner with marketing teams and Analytics partners to monitor and enhance Vertex's presence across AI search, AI answer surfaces, and LLM citation environments.
Conversion Rate Optimization (CRO) & Experimentation
- Own the CRO strategy for global digital properties, improving conversion across key pathways (product exploration, content engagement, demo/consult requests, solution journeys).
- Build and manage an experimentation roadmap using A/B and multivariate testing to improve page-level and journey-level performance.
- Partner with analytics, UX/design, content, and campaign teams to identify friction points and implement optimization experiments that improve usability, clarity, and conversion uplift.
- Establish scalable frameworks for persuasive design, journey optimization, and CRO best practices across the global digital experience.
Performance, Insights & Optimization Frameworks
- Define advanced measurement frameworks for the global digital experience, focusing on discoverability, content engagement, user intent, journey effectiveness, experience friction, and conversion pathways.
- Direct the development of dashboards and reporting that surface actionable insights on content performance, experience quality, path efficiency, behavioral patterns, and AI-driven visibility.
- Integrate behavioral analytics, search/AI insights, UX findings, and user feedback loops into prioritized, ongoing optimization roadmaps.
- Ensure global alignment with accessibility standards, UX best practices, content quality expectations, and digital governance requirements.
- Identify and track advanced experience metrics (e.g., navigation depth, content affinity, AI citation velocity, search-to-engagement ratios) to inform ongoing optimization and personalization.
Cross-Functional Leadership & Collaboration
- Collaborate with global content, SEO, digital marketing, marketing technology, analytics, and demand teams to drive unified digital strategies and execution.
- Ensure the global website effectively supports demand programs and campaign strategies by aligning experience pathways with audience needs and buying stages.
- Communicate vision, priorities, and optimization recommendations clearly to senior leadership.
- Serve as a senior advocate and educator for AI-first digital experience practices and emerging digital trends.
Team Leadership & Governance
- Lead the global Web Operations team responsible for digital experience implementation, optimization, and governance.
- Define roles, responsibilities, and operating rhythms that support high-quality execution and global collaboration.
- Develop global governance frameworks for UX, content standards, structured data, AI tagging, metadata, accessibility, and localization practices.
- Implement scalable processes that support continuous delivery, experimentation, and innovation across all web initiatives.
- Foster a culture of excellence, accountability, creativity, and data-informed decision-making.
Qualifications - 10+ years leading digital experience, website strategy, or digital transformation in a global B2B or SaaS organization.
- Proven experience owning or leading a global website, digital program, or digital operations team.
- Deep expertise in digital strategy, user experience, structured content, SEO/GEO visibility, and AI-influenced discoverability.
- Demonstrated success building and leading CRO programs and experimentation frameworks.
- Experience building and leading global teams and governance models.
- Strong analytical, strategic, and communication skills with the ability to influence senior leaders and global stakeholders.
Familiarity with accessibility, privacy, and digital compliance standards across global markets.
Pay Transparency Statement: US Base Salary Range: $157,900.00 - $205,400.00
Base pay offered to new hires may vary based upon factors including relevant industry and job-related skills and experience, geographic location, and business needs.* The range displayed does not encompass the full potential of the role, which allows for further growth and career progression.
In addition, as a part of our total compensation package, this role may be eligible for the Vertex Bonus Plan (VOB), a role-specific sales commission/bonus, and/or equity grants.
Learn more about Life at Vertex and connect with your recruiter for more details regarding Vertex's compensation and benefit programs.
*In no case will your pay fall below applicable local minimum wage requirements.
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