Consumer Insights Lead - Remote / Telecommute

Responsibilities:

• Oversee measurement of global events and partnerships by establishing and maintaining robust measurement frameworks.
• Monitor trends over time and translate findings into actionable business insights.
• Design, coordinate, and execute strategic qualitative and quantitative research projects using methodologies such as focus groups, online tools, ethnographies, and simulations.
• Identify and implement innovative research techniques, including AI-driven methods, to address evolving business needs.
• Balance in-house research execution with vendor-managed projects while ensuring quality and consistency.
• Prepare and present research findings through clear, concise reports and compelling presentations.
• Deliver actionable insights grounded in consumer behavior and aligned with business objectives.
• Analyze market, competitor, and product data to identify key drivers, trends, and opportunities.
• Collaborate with cross-functional teams and research leadership to drive integrated insights and avoid silos.
• Synthesize data from multiple sources to generate meaningful recommendations and strategic direction.

Required Skills And Experience:

• 10+ years of experience in consumer insights, market research, or related fields.
• Strong expertise in measurement frameworks and longitudinal tracking methodologies.
• Proficiency in both qualitative and quantitative research methods.
• Experience managing global research initiatives.
• Strong analytical skills with the ability to interpret complex data sets.
• Experience leveraging advanced analytics and emerging research tools, including AI-based methods.
• Excellent storytelling and presentation skills to communicate insights effectively to stakeholders.
• Ability to operate in fast-paced, ambiguous environments.

Preferred Qualifications:

• Degree in Research, Marketing, Social Sciences, or related field.
• MBA or advanced degree preferred.
• Experience working on both client-side and vendor/supplier-side research.
• Familiarity with advanced analytics and consumer behavior modeling techniques.

Soft Skills:

• Strong communication and interpersonal skills.
• Strategic thinking with attention to detail.
• Ability to influence and collaborate with senior stakeholders.
• Proactive and solution-oriented mindset.
• Ability to balance strategic vision with hands-on execution.