Campaign Capabilities Lead !!! San Jose, CA (Remote open) Only W2 Consultants

Position: Campaign Capabilities Lead

Location: San Jose, CA

Duration: Long Term

Only W2 consultants

Role Overview

We re looking for a strategic and execution-oriented Campaign Capabilities Specialist to help scale Adobe-on-Adobe solutions and operational workflows across the organization. This role focuses

on representing practitioner needs, enabling platform adoption, and supporting pilots and capability rollouts across marketing and campaign operations.

What You ll Do

Represent Practitioner Requirements

• Translate business needs into clear, actionable requirements for platform and capabilityvrollouts.
• Provide input into Business Requirement Documents (BRDs) and capability architecture documentation.
• Partner closely with Product, Engineering, Technology, and Operations teams to ensure solutions support real-world workflows and operational realities.

Support Pilots and Capability Rollouts

• Collaborate with Adoption & Enablement teams on pilot design, readiness, and execution.
• Define workflow requirements and surface mapping for proofs of concept (POCs) and pilot programs.
• Document initial workflow templates, standards, and best practices, with handoff to governance and Run-the-Business (RTB) teams during operationalization.

Enable Teams Through Clear Guidance and Documentation

• Develop workflow playbooks, role-based guidance, and navigation patterns to support user adoption of Adobe-on-Adobe solutions.
• Partner with enablement teams to translate complex workflows into clear, consumable training materials.
• Support onboarding efforts by providing practical, use-case-driven documentation and guidance.

Drive Operational Scale and Efficiency

• Serve as a key business partner for capability intake, prioritization, and rollout across platforms such as Workfront Planning, GenStudio, and Adobe Experience Platform (AEP).
• Help standardize workflows and operating models to improve orchestration efficiency and reduce manual effort.
• Contribute to the evolution of AI-ready workflows that support future automation and intelligent decisioning.

What You Need to Succeed

• Bachelor s degree in business, marketing operations, technology, or a related field.
• 5 7 years of experience in marketing operations, platform operations, product management, or similar roles supporting complex workflows.
• Hands-on experience working with tools such as Adobe Workfront, Workfront Planning, GenStudio, Jira, Airtable, or equivalent workflow and planning platforms.
• Strong ability to translate business needs into structured requirements and operational workflows.
• Experience supporting pilots, POCs, or phased capability rollouts in partnership with crossfunctional teams.
• Excellent communication skills, with the ability to document processes clearly and align technical and non-technical stakeholders.
• Proven ability to operate in ambiguity, prioritize effectively, and drive outcomes in a fast-paced environment.

Best Regards,

Rakesh Sharma

E-mail:

Hangout:

Web: