Salesforce Marketing Cloud Specialist

Role: Salesforce Marketing Cloud Specialist
Location: Coppell, TX  OR Pleasanton, CA
 
Required Skills & Qualifications

Technical Skills
5+ years hands‑on experience with Salesforce Marketing Cloud.
Expertise in Email Studio, Journey Builder, Automation Studio, Contact Builder.
Strong SQL, AMPscript, HTML/JavaScript, API development skills.
Experience with Salesforce CRM integration and data pipelines.
 
Leadership & Strategy
2+ years of team lead or technical leadership experience.
Ability to translate business needs into scalable marketing automation solutions.
 
Preferred Certifications
Salesforce Marketing Cloud Consultant
Salesforce Email Specialist
Salesforce Marketing Cloud Developer

Key Responsibilities

1. Platform Leadership & Governance
Lead end-to-end implementation of Salesforce Marketing Cloud across multiple business units.
Oversee platform governance, roadmap, adoption, and scalable architecture.
Establish best practices around platform usage, security, compliance, and data retention.

2. Solution Design & Technical Implementation
Architect SFMC solutions including Email Studio, Journey Builder, Automation Studio, Contact Builder, Personalization Studio
Design and implement automation workflows, personalized campaigns, preference centers, and multi-channel journeys.
Build and optimize data models, data extensions, and segmentation logic.
Develop customizations using AMPscript, SQL, APIs, and integrate with Salesforce CRM and external systems.
Set up and monitor SFMC connectors and data synchronization processes.

3. Cross-Functional Collaboration
Partner with marketing, sales, data, and IT teams to translate business requirements into technical solutions.
Guide internal and external development/support teams.

4. Quality Assurance & Optimization
Manage testing cycles (UAT, regression, performance testing) and ensure high-quality platform delivery
Lead deliverability monitoring, including IP reputation, authentication, and bounce management.
Interpret Marketing Cloud Intelligence analytics for continuous optimization.

5. Team Leadership & Enablement
Lead and mentor SFMC developers, consultants, and specialists.
Provide technical guidance, documentation, and training to stakeholders and end-users.