Salesforce Marketing Cloud Specialist

Dublin, CA, US • Posted 18 days ago • Updated 18 days ago

Contract Independent

Contract W2

No Travel Required

On-site

Depends on Experience

Laiba Technologies LLC

Fitment

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Job Details

Skills

Email Studio
Journey Builder
Automation Studio
Contact Builder. Strong SQL
AMPscript
HTML/JavaScript
API development

Summary

Role: Salesforce Marketing Cloud Specialist
Location: Coppell, TX OR Pleasanton, CA

Required Skills & Qualifications

Technical Skills
5+ years hands‑on experience with Salesforce Marketing Cloud.
Expertise in Email Studio, Journey Builder, Automation Studio, Contact Builder.
Strong SQL, AMPscript, HTML/JavaScript, API development skills.
Experience with Salesforce CRM integration and data pipelines.

Leadership & Strategy
2+ years of team lead or technical leadership experience.
Ability to translate business needs into scalable marketing automation solutions.

Preferred Certifications
Salesforce Marketing Cloud Consultant
Salesforce Email Specialist
Salesforce Marketing Cloud Developer

Key Responsibilities

1. Platform Leadership & Governance
Lead end-to-end implementation of Salesforce Marketing Cloud across multiple business units.
Oversee platform governance, roadmap, adoption, and scalable architecture.
Establish best practices around platform usage, security, compliance, and data retention.

2. Solution Design & Technical Implementation
Architect SFMC solutions including Email Studio, Journey Builder, Automation Studio, Contact Builder, Personalization Studio
Design and implement automation workflows, personalized campaigns, preference centers, and multi-channel journeys.
Build and optimize data models, data extensions, and segmentation logic.
Develop customizations using AMPscript, SQL, APIs, and integrate with Salesforce CRM and external systems.
Set up and monitor SFMC connectors and data synchronization processes.

3. Cross-Functional Collaboration
Partner with marketing, sales, data, and IT teams to translate business requirements into technical solutions.
Guide internal and external development/support teams.

4. Quality Assurance & Optimization
Manage testing cycles (UAT, regression, performance testing) and ensure high-quality platform delivery
Lead deliverability monitoring, including IP reputation, authentication, and bounce management.
Interpret Marketing Cloud Intelligence analytics for continuous optimization.

5. Team Leadership & Enablement
Lead and mentor SFMC developers, consultants, and specialists.
Provide technical guidance, documentation, and training to stakeholders and end-users.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

Dice Id: 91078931
Position Id: 8866148
Posted 18 days ago

Company Info

About Laiba Technologies LLC

Laiba Technology is one of the premier US based IT company. Our corporate office is in USA ,Dubai ,India. We serve government and commercial clients . We provide Software Development,Revenue Cycle Management, Staff Augmentation ,Software Support ,Corporate training etc. We have staffed thousands of contract and full time positions across multiple industries and skill sets. We have steadily grown through word of mouth referrals.

Laiba Technology is one of the reliable and fastest growing Software company serving client globally across the world. The demand for SEO/SMO/PPC, website design and development services and Software solutions worldwide has helped fuel the rapid expansion of We are in international market, where there is great requirement for businesses to increase their online publicity to spur financial growth.

We offer several innovative learning methods and delivery models to cater the unique requirements of a global customer base.
We also provide corporate training's on various cutting edge technologies. We have a team of Certified Trainers with minimum 10+ years of Industry background. Our Training courses are for individuals as well as for corporate. We also undertake customization of the courses as per client requirement.

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