Salesforce Marketing Cloud to Adobe Campaign Migration Consultant / Lead

Job Title: Salesforce Marketing Cloud to Adobe Campaign Migration Consultant / Lead

Location: Onsite

Job Summary:

We are seeking an experienced Salesforce Marketing Cloud (SFMC) to Adobe Campaign Migration Specialist to lead and execute the migration of marketing campaigns, customer journeys, data models, and integrations from Salesforce Marketing Cloud to Adobe Campaign. The ideal candidate will possess strong expertise in both platforms and have hands-on experience with large-scale migration and digital marketing transformation initiatives.

Key Responsibilities

• Lead the end-to-end migration from Salesforce Marketing Cloud (SFMC) to Adobe Campaign.
• Assess existing SFMC architecture, customer journeys, automations, and integrations.
• Design and implement Adobe Campaign solutions aligned with business requirements.
• Migrate:
• Email campaigns
• Customer Journeys / Journey Builder workflows
• Audience Segments
• Data Extensions
• Automation Studio processes
• Landing Pages and Forms
• Reports and Analytics
• Develop and configure Adobe Campaign workflows, schemas, and delivery templates.
• Integrate Adobe Campaign with CRM, data warehouses, APIs, and third-party systems.
• Perform data mapping, transformation, validation, and reconciliation activities.
• Ensure compliance with data privacy regulations and marketing best practices.
• Conduct testing, UAT support, and production deployment activities.
• Create migration documentation, operational runbooks, and knowledge transfer materials.
• Collaborate with business stakeholders, marketing teams, architects, and technical teams throughout the project lifecycle.

Required Skills & Qualifications

• 5+ years of experience with Salesforce Marketing Cloud.
• 3+ years of experience with Adobe Campaign Classic (ACC) or Adobe Campaign Standard (ACS).
• Strong understanding of:
• Email Marketing
• Campaign Management
• Customer Journey Orchestration
• Audience Segmentation
• Marketing Automation
• Experience with:
• Journey Builder
• Automation Studio
• Email Studio
• Contact Builder
• Data Extensions
• Hands-on experience in Adobe Campaign:
• Workflow Development
• Delivery Templates
• Schemas
• JavaScript Development
• SQL Queries
• Strong SQL and data analysis capabilities.
• Experience integrating marketing platforms using REST/SOAP APIs.
• Knowledge of CRM platforms such as Salesforce Sales Cloud.
• Understanding of ETL tools and data migration methodologies.

Preferred Qualifications

• Salesforce Marketing Cloud Certification.
• Adobe Campaign Developer or Business Practitioner Certification.
• Experience with Adobe Experience Cloud ecosystem.
• Experience migrating marketing platforms in enterprise environments.
• Familiarity with Agile/Scrum methodology.

Key Deliverables

• SFMC to Adobe Campaign Migration Strategy
• Data Mapping & Conversion Documentation
• Adobe Campaign Workflow Configuration
• Migrated Campaigns and Customer Journeys
• Integration Design and Implementation
• Testing and Validation Reports
• Production Deployment & Hypercare Support

Nice-to-Have Skills

• Adobe Experience Platform (AEP)
• Adobe Journey Optimizer (AJO)
• HTML/CSS for Email Development
• AMPscript and JavaScript
• Power BI / Marketing Analytics Reporting
• Telecommunications or Enterprise Digital Marketing domain experience

Experience Required: 10+ Years