SFMC Technical Lead

Requirement/Must Have:

• 5+ years of hands-on experience with Salesforce Marketing Cloud (SFMC).
• Strong expertise across SFMC modules including Journey Builder, Automation Studio, Email Studio, Mobile Push, Mobile Connect, Interaction Studio, Contact Builder, Content Builder, Data Extensions, CloudPages, and Intelligence Reports.
• Advanced proficiency in SQL.
• Working knowledge of AMPscript, HTML, and CSS.
• Strong understanding of SFMC data architecture and relational data models.
• Experience with Marketing Cloud APIs and Marketing Cloud Connect.
• Strong communication and stakeholder management skills.

Experience:

• Experience leading complex SFMC implementations in enterprise or agency environments.
• Experience designing scalable and maintainable marketing automation solutions.
• Experience working in cross-functional, client-facing teams.
• Experience mentoring developers or leading technical teams.

Responsibilities:

• Lead end-to-end technical implementation of Salesforce Marketing Cloud solutions.
• Translate business requirements into scalable SFMC configurations and builds.
• Drive architectural decisions related to data structure, segmentation, and personalization.
• Design and optimize SFMC data architecture and relational data models.
• Build and manage lifecycle, triggered, and multi-channel campaigns.
• Support integrations using Marketing Cloud Connect and APIs.
• Collaborate with cross-functional teams to ensure successful delivery.
• Identify risks, troubleshoot issues, and provide technical solutions.
• Establish and enforce implementation standards and best practices.
• Provide technical mentorship and guidance to team members.

Should have:

• Salesforce Marketing Cloud certifications (Administrator, Email Specialist, Developer, or Consultant).
• Experience in agency or consulting environments.
• Strong documentation and governance practices.

Skills:

• Salesforce Marketing Cloud implementation and architecture.
• Data modeling and segmentation strategies.
• SQL, AMPscript, HTML, and CSS.
• Campaign orchestration and automation.
• Problem-solving and technical decision-making.
• Communication and leadership skills.

Qualification and Education:

• Bachelor s degree in a relevant field or equivalent experience.