Product Owner – Salesforce Marketing Cloud & Data 360

Job Title: Product Owner – Salesforce Marketing Cloud & Data 360

Location: East Hanover, NJ - Hybrid – 2 days per week onsite

Duration: Long Term Contract

Experience: 10+ years of Product Management

Education: Bachelor's degree required; MS or MBA preferred

Role Overview

• We are seeking an experienced Product Owner – Salesforce Marketing Cloud to lead the development and expansion of our omnichannel marketing technology stack. You will be responsible for defining the product backlog for multi-channel customer journeys, automated campaigns, dynamic audience segmentation, and integration with Customer Data Platforms (Salesforce Data Cloud / Data 360). You will partner closely with brand managers, growth marketers, and data architects to build scalable digital engagement platforms.

Key Responsibilities

• Marketing Tech Product Ownership: Own the product vision, feature roadmap, and backlogs for Salesforce Marketing Cloud (SFMC) modules, including Journey Builder, Email Studio, Mobile Studio, Automation Studio, and Data Cloud.
• Customer Journey & Personalization: Partner with marketing strategists to translate campaign goals into automated customer journeys, real-time trigger rules, dynamic content personalization, and multi-channel messaging.
• Data 360 & Audience Management: Oversee identity resolution, data ingestion pipelines, and dynamic audience segment creation by connecting SFMC with Customer Data Platforms (CDP), BigQuery/Databricks, and data warehouses.
• Agile Delivery Leadership: Facilitate sprint planning, backlog refinement, user story writing, and UAT validation alongside SFMC developers, SQL data engineers, and solution architects.
• Analytics & Performance Tracking: Define KPIs and analytics tracking requirements to measure campaign performance, open/click-through conversion rates, and ROI across dashboards (Tableau/Power BI).
• Compliance & Data Privacy: Ensure all automated marketing journeys comply with global data privacy regulations (GDPR, CCPA, CAN-SPAM) and corporate consent management policies.

Required Qualifications

• 5+ years of experience as a Product Owner / Technical Product Manager focused on MarTech ecosystems and automated campaign platforms.
• Deep functional expertise in Salesforce Marketing Cloud (Salesforce Certified Marketing Cloud Administrator, Email Specialist, or Marketing Cloud Consultant preferred).
• Strong understanding of Salesforce Data Cloud (Data 360), Journey Builder, SQL data extensions, and API-driven messaging.
• Proven background working with big data platforms (Azure Databricks, Snowflake, or Google BigQuery) for customer profile unification.
• Solid experience in Agile/Scrum delivery using Jira or Azure DevOps.
• Excellent communication skills with the ability to bridge digital marketing strategy and complex data engineering architecture.