Digital Marketing Specialist

Description

We are looking for an experienced Digital Marketing Specialist to join our team in New York, New York. In this long-term contract role, you will be responsible for developing and executing impactful online marketing strategies to drive engagement and enhance brand visibility. The ideal candidate will have a strong command of digital tools and platforms, with a proven ability to optimize campaigns for performance and results.

Responsibilities:
Design and implement effective digital marketing strategies to achieve business objectives.
Manage and optimize Google Ads campaigns to maximize ROI and reach target audiences.
Analyze website traffic and user behavior using Google Analytics to improve performance metrics.
Develop and execute email marketing campaigns that drive customer engagement and conversions.
Conduct keyword research and implement SEO strategies to enhance online visibility.
Track and report on campaign performance, providing actionable insights for continuous improvement.
Collaborate with cross-functional teams to align marketing efforts with overall business goals.
Stay updated on digital marketing trends and technologies to ensure strategies remain competitive.
Monitor competitor activities and market trends to identify opportunities for growth.
Create and manage content for social media platforms to increase brand awareness.

Requirements

Proven experience in digital marketing with a focus on campaign management.
Proficiency in Google Ads, including creating and optimizing ad campaigns.
Strong knowledge of Google Analytics for tracking and analyzing data.
Experience in designing and executing successful email marketing campaigns.
Familiarity with SEO principles and keyword research tools.
Excellent analytical and problem-solving skills for interpreting campaign results.
Ability to work collaboratively in a team-oriented environment.
Strong communication skills, both written and verbal, for effective stakeholder engagement.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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