We help the world run betterAt SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging - but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
** This is a hybrid job opportunity requiring you to work three times a week in an SAP Palo Alto Office in the US **What you'll buildWe are seeking an
AI Product Marketing Manager focused on Developer AI capabilities in SAP Build to lead the positioning, messaging, and go-to-market execution for SAP's next-generation AI capabilities for developers. In this highly cross-functional role, you will define the value proposition of developer-focused AI features, influence product strategy with market intelligence, and drive global awareness and adoption of SAP Build's AI offerings.
You will work closely with product, engineering, ecosystem, and field teams to articulate how SAP's AI-powered development experiences - including vibe coding, AI-assisted app creation, and generative automation - deliver business impact and developer productivity at scale. Your work will help ensure SAP remains a leader in enterprise AI innovation.
Key Responsibilities:
- Lead product marketing for Joule for Developers, including vibe coding, AI-assisted development tools, and other AI capabilities in SAP Build.
- Partner with SAP Build and ABAP Engineering teams to inform roadmap decisions and ensure product innovation aligns with market needs and customer value.
- Conduct market and customer research to identify emerging AI opportunities, validate use cases, and shape positioning and messaging frameworks.
- Analyze adoption trends, customer feedback, and sales insights to refine GTM strategies and support revenue growth.
- Develop compelling value propositions and narratives that differentiate SAP in the developer AI landscape.
- Collaborate with SAP's partner ecosystem to broaden the reach of AI capabilities and support adoption across ISVs, SIs, and developer communities.
- Support analyst relations with clear product briefings, competitive insights, and market messaging.
- Review marketing assets-including technical content, demos, solution briefs, and thought-leadership materials-to ensure accuracy and consistency.
- Deliver presentations for field enablement, partner programs, and customer-facing events.
- Serve as a key stakeholder in pricing, packaging, and commercialization decisions for AI capabilities within SAP BTP.
What you bring- Bachelor's or Master's degree in Computer Science, Information Technology, Business Administration, or a related field.
- 3+ years of relevant professional experience
- 2+ years of experience in product marketing, product management, developer advocacy, or related roles (experience with AI or developer tools preferred)
- Strong understanding of AI market trends, developer tooling, AppDev platforms, and SAP's application and AI strategy.
- Experience supporting B2B sales cycles, engaging with technical audiences, and developing customer-facing demos or assets.
- Demonstrated ability to work independently, learn quickly, and acquire deep expertise in emerging technologies.
- Strong commitment to quality and customer-centric thinking.
- Preferred Skills:
- Strong analytical skills with the ability to interpret complex information and translate it into actionable insights.
- Excellent written and verbal communication skills, with the ability to engage both technical and executive-level audiences.
- Experience identifying customer needs, shaping product requirements, and driving alignment across cross-functional teams.
- Proven ability to collaborate effectively in international, matrixed environments.
- Willingness to travel globally as required.
Meet the TeamYou will join the SAP BTP Product Marketing organization - a global team responsible for shaping the strategic narrative and market direction of SAP's platform capabilities across AI, automation, integration, and application development.
The team brings together experienced marketers, technologists, and strategists who collaborate closely with product and field organizations to launch innovations, drive adoption, and establish SAP's leadership in key markets. You will operate within a supportive environment that values clarity, rigor, and creative problem-solving, and where your contributions will have direct visibility and impact across SAP's global ecosystem.
Bring out your bestSAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
We win with inclusionSAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team:
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP's commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 106,900 - 229,400 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.
AI Usage in the Recruitment ProcessFor information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.
Please note that any violation of these guidelines may result in disqualification from the hiring process.
Requisition ID: 447005 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid
Requisition ID: 447005
Posted Date: Feb 25, 2026
Work Area: Marketing
Career Status: Professional
Employment Type: Regular Full Time
Expected Travel: 0 - 10%
Location:
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