Salesforce Marketing Cloud (SFMC) Specialist

Salesforce Marketing Cloud (SFMC) Specialist

Location: San Antonio, TX (Onsite)

Job Description:

We are looking for a hands-on Salesforce Marketing Cloud Specialist to execute and manage digital marketing campaigns across email and other channels.

This role requires strong experience with SFMC modules, audience validation, and campaign quality control. You’ll work closely with Marketing, CRM, and Data teams to ensure campaigns are accurate, compliant, and delivered successfully.

Key Responsibilities

• Execute campaigns using Email Studio, Journey Builder, Automation Studio, and Content Builder
• Validate audience segmentation, targeting logic, and personalization before launch
• Support QA/UAT and ensure content, links, and tracking are accurate
• Monitor delivery performance (bounces, unsubscribes, channel health)
• Manage email/SMS/push channel schedules and compliance
• Validate audience counts using SQL and CRM data
• Maintain documentation in tools like Jira or Confluence

Required Skills

• 3+ years hands-on experience with Salesforce Marketing Cloud
• Strong experience in:
• Email Studio
• Journey Builder
• Automation Studio
• Content Builder
• Audience segmentation & subscriber management
• SQL for audience validation
• Experience working with cross-functional teams

Must Have

• Salesforce Marketing Cloud experience (3+ years)
• Email Studio & Journey Builder expertise
• Strong audience validation skills
• SQL proficiency