Marketing Lead

JOB DESCRIPTION:

Top Skills: :

• Digital Marketing Campaign experience in B2B setting. (Not B2C)
• Proven experience executing events.
• Bachelor s degree in related field.
• Experience building marketing for field service work.
• This professional will be supporting Field Services as their group so this knowledge is helpful and will be supporting Plant Managers etc for End Users.

Client is seeking a contract Services Marketing Lead for a focused 6-month mission to accelerate demand generation, sharpen value propositions, and support the commercialization of priority Services offers across modernization, sustainability, digital, and lifecycle services.

• Accelerate Demand & Pipeline for Key Services Portfolios
• Build and execute targeted, integrated campaigns (digital + field)
• Identify quick win opportunities to drive near term pipeline lift
• Build clear reporting on campaign performance and lessons learned
• Support Strategic Services Offer Launch
• Lead marketing activation for 1 key offer launch
• Design and manage a customer-facing launch event that brings the offer to life and drives early stage engagement
• Ensure internal alignment across business, marketing, and sales
• Enable Channel Adoption
• Equip partners and channels with customer ready materials
• Support trainings and webinars to boost confidence and conversion
• Turn Insights Into Immediate Action
• Conduct rapid market, competitor, and customer insights synthesis
• Recommend priority opportunities for differentiation and growth

What This Role Is

A high impact, time bound marketing leadership assignment focused on accelerating progress on priority Services initiatives.

What Success Looks Like

• Clear, customer validated value propositions for two priority services positioning
• Integrated campaigns launched with measurable lift in engagement and pipeline
• Offer launch delivered with consistent messaging and enablement
• Playbooks and toolkits created for continued use after the contract ends
• Insight driven recommendations that influence 2026 Services GTM planning