Director BI & Marketing Analytics

Position Overview

Ledgent Technology's client is actively seeking a Director of Business Intelligence & Marketing Analytics to join their team in California. This leadership role is crucial for driving the company's financial planning, forecasting, budgeting, pricing analysis, promotional performance measurement, and enterprise-wide data insights. The Director will oversee the Business Intelligence function, managing both the BI Manager and BI Analyst, ensuring high-quality data integrity, reporting, and analytics across all departments.

Responsibilities

• Partner with the Controller on budgeting, forecasting, long-range planning, and variance analysis across all service categories.


• Build and maintain financial models to support scenario planning, capital decisions, and growth strategies.


• Create and manage monthly reporting packages for leadership, including P&L performance, sales trends, labor forecasting, and profitability analysis.


• Own analysis of pricing effectiveness, elasticity, discount tests, multi-pet promotions, and regional rate strategies.


• Measure promotional performance (conversion, LTV impact, uplift, margin mix, CAC efficiency).


• Build frameworks to evaluate marketing campaign ROI, customer acquisition performance, retention behavior, and booking patterns.


• Translate customer and revenue insights into recommendations for Marketing, Operations, and Leadership.


• Develop forecasting models for seasonal demand, occupancy patterns, and promotional lift.


• Oversee BI strategy, reporting roadmap, dashboards, and analytics processes.


• Manage, mentor, and develop the Business Intelligence Manager and Business Intelligence Analyst.


• Ensure strong data governance, accuracy, standardization, and data hygiene across platforms.


• Partner with cross-functional teams to define KPI frameworks and improve visibility into performance.


• Evaluate and enhance reporting systems, financial tools, and BI solutions.


• Ensure integration and data flow between CRM, hotel management systems, analytics tools, and financial platforms.


• Work with vendors, IT, Marketing, and Operations to solve data issues and optimize systems.

Qualifications

• 7+ years in FP&A, business intelligence, marketing analytics, or related roles.


• Experience managing high-performing analytical teams.


• Proven track record supporting executive-level decision-making.


• Bachelor's degree required in Finance, Accounting, Economics, Business, Analytics, Statistics, Data Science, or a related field.


• Advanced Excel skills (financial modeling, Power Query, pivoting, forecasting).


• Strong SQL skills (data extraction, transformation, performance analysis).


• Experience with BI tools (e.g., Tableau, Power BI, Zoho Analytics).


• Familiarity with financial planning & reporting systems.


• Experience with FP&A software such as Cube, Datarails, or Vena is preferred.


• Understanding of CRM systems, hotel management platforms, or POS/booking systems is preferred.


• Experience with GA4, Looker Studio, and marketing attribution tools is preferred.


• Strong financial acumen, analytical thinking, and attention to detail.


• Ability to simplify complex data and communicate insights clearly.


• Comfortable working across Finance, Marketing, Operations, HR, and Technology.


• Ability to manage multiple priorities in a fast-paced environment.


• Collaborative leadership style with excellent communication skills.


• Primarily sitting at a desk with occasional travel required.

Required Work Hours

Monday through Friday, standard business hours.

Benefits

The company offers a comprehensive benefits package, including health, dental, and vision insurance, retirement plans, and paid time off.

Additional Details

This is a supervisory position with a salary range of $130,000 to $145000 per year.

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance.