About 9fin The world's largest asset class, debt, operates with the worst data.
Technology has revolutionized equity markets with electronic trading, quant algos and instantaneous news. However, in debt capital markets, the picture is completely different. It still behaves like it's in the 1980s; trillions of dollars of trades are placed over the phone, news is slow, and corporate credit information is imperfect and scattered.
Our mission is to change this.
9fin's proprietary technology delivers fast and comprehensive financial, credit, legal & ESG analysis. Our clients are able to make faster, more informed decisions, win more business and most importantly, save time.
Our fast growing list of clients include 9 of the top 10 Investment Banks, leading Asset Managers, Hedge Funds and Law Firms.
The Role We're looking for a world-class
VP Marketing to lead and scale 9fin's global marketing function.
Reporting directly to the CEO, this is a critical executive role responsible for owning our end-to-end marketing strategy - from positioning and product marketing, through demand generation and ABM, to brand, events, PR/AR/IR and customer engagement.
You'll be both a strategic leader and a hands-on operator: setting direction, building a high-performing team, and personally driving high-impact initiatives. You'll partner closely with Sales, Product and Customer Success to ensure tight go-to-market alignment as we scale from ~$50m ARR to $150m+.
This role spans North America, EMEA and APAC, and is ideal for a senior SaaS marketer who thrives in high-growth, complex enterprise environments.
What You'll Do Own and scale our marketing strategy - Define and execute 9fin's global marketing vision across product marketing, demand generation, ABM, brand, content, communications and customer marketing
- Build a predictable, metrics-driven demand engine that supports sustained pipeline and revenue growth
- Own the full marketing tech stack and ensure data, attribution and reporting drive clear decision-making
Lead world-class ABM and enterprise demand - Design and run sophisticated account-based marketing programmes for our largest enterprise customers
- Use data and insight to identify, prioritise and penetrate key accounts with highly personalised messaging
- Partner tightly with Sales and Customer Success to drive pipeline creation, conversion and expansion
- Establish clear success metrics across pipeline impact, conversion and retention
Drive positioning, messaging and thought leadership - Own 9fin's positioning and narrative as we define and lead a new category
- Translate deep customer and market insight into compelling messaging that resonates with senior decision-makers
- Lead competitive intelligence and feed clear market insight back into Product and Sales
- Establish 9fin and its leaders as trusted voices in the credit and capital markets ecosystem
Build brand and events that move the needle - Lead our global events strategy, including field, industry and conversion-focused events
- Ensure events, sponsorships and partnerships deliver measurable impact on pipeline and market share
- Oversee PR, analyst relations, investor communications and corporate storytelling
Be a senior leader at 9fin - Act as a trusted thought partner to the CEO, leadership team and Board
- Help scale the company through a period of rapid growth and increasing complexity
- Build, mentor and inspire a high-performing global marketing team
- Champion a culture of clarity, ownership, humility and high standards
What We're Looking For - Significant senior marketing leadership experience (VP-level or equivalent) in a B2B enterprise SaaS business
- A proven track record of building and scaling marketing functions in high-growth environments
- Deep expertise in enterprise demand generation and account-based marketing
- Strong instincts for positioning, messaging and storytelling, with a clear link to commercial outcomes
- Experience partnering closely with Sales on enterprise GTM and revenue growth
- Comfort operating at both strategic and hands-on levels
- Experience building and leading hybrid, international teams
- Highly data-driven, with strong understanding of marketing analytics and performance measurement
- Excellent communicator, able to influence at executive, Board and customer level
How You Work - Intellectually curious and quick to get deep into new domains
- Low ego, high EQ, and highly collaborative
- Ambitious, mission-driven and motivated by building something category-defining
- Strategic thinker with the ability (and willingness) to roll up your sleeves
- A natural leader who combines inspiration with operational discipline
- Operates with integrity, transparency and accountability
Why Join 9fin - Build and lead marketing at a category-defining fintech
- Work with some of the most sophisticated institutions in global capital markets
- Partner closely with a strong, ambitious leadership team
- Make a real impact as we scale to the next phase of growth
Our benefits We're a fast growing scale up and we enjoy sharing our success, when the company succeeds, we always reinvest that in our people. We also offer huge amounts of responsibility, an abundance of opportunity for growth and a platform to truly excel.
Financial & Insurance - Competitive Salary: $270k - $300k
- Equity Options
- Competitive OTE
- 401(k) (9fin pay 3%, employee contributions are uncapped)
- Private Health Insurance, with Dental and Vision
- Paid sick leave
- Disability Insurance (New York)
- Commuter Benefit
Time off - 25 vacation days per year
- Local public holidays
- Hybrid working model, to allow you the flexibility to decide how, where and when you do your best work
- Work abroad for up to 3 months a year
- 1 month paid sabbatical after 5 years of service
- Enhanced parental leave & flexible working arrangements available
Training & Culture - Professional learning and development budget
- Bi-annual team socials
- Summer and Winter company social events
9fin is an equal opportunities employer At 9fin we are dedicated to building and promoting a fair and inclusive workplace where everyone can reach their full potential and truly belong. We recognize that building diverse teams enables a more creative and productive environment. If you're excited about this role but your experience doesn't perfectly align with the job description, we encourage you to apply anyway. You might just be who we're looking for - either for this role, or perhaps another.
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