Digital Marketing Specialist

Description

We are looking for a creative and self-directed Digital Marketing Specialist to support marketing initiatives for the Parking & Ground Transportation team in Galveston, Texas. This contract-to-permanent opportunity is ideal for someone who enjoys producing engaging digital content across social media, email, video, and web platforms while collaborating with internal marketing partners. The role requires a hands-on, detail-oriented individual who can capture content onsite, shape compelling visual stories, and help maintain a consistent online presence.

Responsibilities:
Develop and publish digital content for social platforms, email communications, and web channels to strengthen audience engagement.
Produce video projects from planning through final edit, including onsite filming, footage selection, and post-production enhancements.
Design marketing assets such as graphics, promotional visuals, and short-form multimedia content using industry-standard creative tools.
Update and maintain website content in WordPress, ensuring information remains accurate, timely, and visually aligned with brand standards.
Partner with the Parking & Ground Transportation team, the Digital Marketing Coordinator, and other stakeholders to execute marketing priorities and campaign deliverables.
Monitor digital campaign performance using analytics tools and apply insights to improve reach, interaction, and overall effectiveness.
Create and distribute email marketing materials and newsletters that support departmental communications and ongoing promotions.
Stay current on emerging social media trends, content formats, and platform best practices to keep campaigns fresh and relevant.

Requirements

At least 2 years of experience in digital marketing, content creation, or a closely related field.
Demonstrated success creating social media content and producing video for marketing or promotional use.
Proficiency with Adobe Creative Suite, including Illustrator, Photoshop, and Premiere Pro; After Effects experience is highly valued.
Hands-on ability to record and edit video independently in an onsite environment.
Experience working with WordPress to manage site content and related plugins.
Familiarity with email marketing platforms such as Constant Contact and campaign reporting tools like Google Analytics.
Working knowledge of digital advertising tools, including Google Ads, and an understanding of performance-driven marketing.
Strong organizational and communication skills with the ability to manage multiple projects and collaborate effectively across teams.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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